AJITA SHASHIDHAR

cest la vie 6 / Pursuit of Happiness
Nothing else matters
Class Worldwide's Vinesh Venugopal Nair on following his passion
December 08, 2012
strategy 4 / Feature
All under one roof
Ad firms are aggressively acquiring smaller agencies. Can they manage the integration?
December 08, 2012
enterprise 3 / Trend
The new fruit bowl
The market for imported fruits is on a healthy upswing, but a rising dollar threatens to slacken sales
November 10, 2012
cest la vie 6 / Pursuit of Happiness
The game of life
Manishi Raychaudhuri’s passion for chess extends to seeking life lessons from it
November 10, 2012
strategy 4 / Trend
Not child's play
Zee Entertainment’s first big launch in four years is a kiddie channel. Will it help the network regain lost ground?
November 10, 2012
specials 34 / A class act
In full bloom
Tree House has near-perfected the art of running its pre-school business through its self-owned and lease strategy
October 27, 2012
strategy 4 / Trend
Much more than an ad
Social advertising is a new way to tug at your heart and loosen your purse strings
September 29, 2012
strategy 4 / Feature
Come November
The roll-out of the digital access system promises several battles within a war. Life will never be the same again for broadcasters and MSOs as the remote control will rule
September 15, 2012
strategy 4 / Trend
The music stops
Channel V’s transformation from a music to a general entertainment channel is complete. Will it work in the long run?
September 15, 2012
cest la vie 6 / Pursuit of Happiness
Sole-stirring
Woodland’s Harkirat Singh has a fascination with adventure shoes that extends far beyond work
September 15, 2012
strategy 4 / Trend
Toy story
Why Indian companies are tying up with Hollywood releases
August 18, 2012
strategy 4 / Trend
The bitter truth
Star hasn’t lost financially on Satyamev Jayate, but falling ratings raise questions on the show’s business model
August 04, 2012
strategy 4 / Trend
Television on tap
Ditto is a high-cost gambit for Zee Entertainment, but it’s the only way to be future ready
July 21, 2012
specials 34 / Youth Inc.
Let the music play on
Young Indians still want their MTV, not just on television screens
July 07, 2012

Editor's Pick

Most Popular