AJITA SHASHIDHAR

  • strategy / Feature

    All under one roof

    Ad firms are aggressively acquiring smaller agencies. Can they manage the integration?

    December 08, 2012
  • cest la vie / Pursuit of Happiness

    Nothing else matters

    Class Worldwide's Vinesh Venugopal Nair on following his passion

    December 08, 2012
  • enterprise / Trend

    The new fruit bowl

    The market for imported fruits is on a healthy upswing, but a rising dollar threatens to slacken sales

    November 10, 2012
  • strategy / Trend

    Not child's play

    Zee Entertainment’s first big launch in four years is a kiddie channel. Will it help the network regain lost ground?

    November 10, 2012
  • cest la vie / Pursuit of Happiness

    The game of life

    Manishi Raychaudhuri’s passion for chess extends to seeking life lessons from it

    November 10, 2012
  • specials / A class act

    In full bloom

    Tree House has near-perfected the art of running its pre-school business through its self-owned and lease strategy

    October 27, 2012
  • strategy / Trend

    Much more than an ad

    Social advertising is a new way to tug at your heart and loosen your purse strings

    September 29, 2012
  • strategy / Trend

    The music stops

    Channel V’s transformation from a music to a general entertainment channel is complete. Will it work in the long run?

    September 15, 2012
  • strategy / Feature

    Come November

    The roll-out of the digital access system promises several battles within a war. Life will never be the same again for broadcasters and MSOs as the remote control will rule

    September 15, 2012
  • cest la vie / Pursuit of Happiness

    Sole-stirring

    Woodland’s Harkirat Singh has a fascination with adventure shoes that extends far beyond work

    September 15, 2012
  • strategy / Trend

    Toy story

    Why Indian companies are tying up with Hollywood releases

    August 18, 2012
  • strategy / Trend

    The bitter truth

    Star hasn’t lost financially on Satyamev Jayate, but falling ratings raise questions on the show’s business model

    August 04, 2012
  • strategy / Trend

    Television on tap

    Ditto is a high-cost gambit for Zee Entertainment, but it’s the only way to be future ready

    July 21, 2012
  • the big story / Lead Story

    Fizz gone flat

    Market loosens as the company increases focus on its foods business

    July 21, 2012