Ajita Shashidhar : Business Articles and Interviews | Outlook Business
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Ajita Shashidhar

Nitin Paranjpe has put premium products at the centre of HUL’s growth strategy, but is this good...

Ad firms are aggressively acquiring smaller agencies. Can they manage the integration?

Class Worldwide's Vinesh Venugopal Nair on following his passion

The market for imported fruits is on a healthy upswing, but a rising dollar threatens to slacken...

Zee Entertainment’s first big launch in four years is a kiddie channel. Will it help...

Manishi Raychaudhuri’s passion for chess extends to seeking life lessons from it

Tree House has near-perfected the art of running its pre-school business through its self-owned...

Social advertising is a new way to tug at your heart and loosen your purse strings

Channel V’s transformation from a music to a general entertainment channel is complete....

The roll-out of the digital access system promises several battles within a war. Life will never...

Woodland’s Harkirat Singh has a fascination with adventure shoes that extends far...

Why Indian companies are tying up with Hollywood releases

Star hasn’t lost financially on Satyamev Jayate, but falling ratings raise questions on the...

Ditto is a high-cost gambit for Zee Entertainment, but it’s the only way to be future...

Market loosens as the company increases focus on its foods business

There's no better way to show off your coolness than with a tattoo

Young Indians still want their MTV, not just on television screens

Axe Deodorants has held sway over the youth by sticking to basic instincts

Future’s sale of its best performing format to ABNL raises questions about the strategy of...

Café Coffee Day is rethinking its model as international brands make a beeline for india....

How the transition from analog cable will impact the various players of the broadcast...

Recession in realty? T3 Urban Developers’ wants to be a ₹500 crore company in three...

With physical sales of CDs fading out, the Indian music industry knows it will have to...

Independent film makers are turning to international co-production and crowdfunding to finance...

What’s behind the Network 18-Reliance Industries strategic deal?

Himalaya sources rare herbs from contract farmers, NGOs and, yes, jailed convicts