Down The Ages

Down the Ages is a special feature that explores India’s legacy family businesses—around 70 to 75 years old and now run by the third generation. Starting June 2025, Outlook Business brings stories of how these companies are adapting to a changing world. From food and jewellery to retail, medicine, and beyond, we examine how businesses rooted in the 1950s are reinventing themselves for 2025 consumers. It’s a rare look at how tradition meets transformation, offering lessons in resilience, reinvention, and continuity.