Fast-Mover Advantage in Quick Commerce
In the David and Goliath battle for quick-commerce supremacy, underdogs like Blinkit and Zepto are winning against giants Walmart and Amazon. Instant shopping is not only heralding in a new era of convenience but is also rewriting the rules of the game
Mahima Sinha - March 27, 2024
The Unicorn Out For Delivery
Within two years of launch, Aadit Palicha and Kaivalya Vohra’s quick commerce platform Zepto became the first unicorn of 2023. Its 20-something founders also debuted in the 2022 IIFL Wealth Hurun India Rich List
Vinita Bhatia - December 01, 2023
‘Zepto Took Off In A Way That We Did Not Expect’
Zepto’s 19-year-old CEO Aadit Palicha talks about his upbringing, Zepto’s sturdy business model, how the start-up outgrew legacy brands and more
Pallavi Chakravorty - August 28, 2022
Quick Rise Of Quick Commerce
Poised to become a $5 bn market by 2025, the quick commerce segment is currently an investor favourite. Is the 10-minute delivery business sustainable? More importantly, is India ready for it?
Pallavi Chakravorty - February 27, 2022