Raised $30 million at $200 million valuation; led by Playbook, with Evolvence India & Edelweiss participating
Revenue tripled in 18 months; current ARR at ₹500 crore, target ₹1,000 crore in two years
Over 200 products; strong omnichannel presence in 15,000 outlets + major ecommerce platforms
D2C beauty brand Renee Cosmetics has raised $30 million in a new funding, at a valuation of $200 million. The round was led by Playbook, with participation from existing investors such as Evolvence India and Edelweiss. This fundraise includes both primary and secondary components.
With the latest funding round, the company claims to have tripled its revenue in the past 18 months, driven by strong consumer adoption, omnichannel expansion, and innovation-led product launches. The company plans to use the capital to scale offline distribution, deepen product innovation, and invest in marketing and technology infrastructure.
“This capital further gives us the firepower to scale our marketing engine, optimise consumer acquisition costs, and drive better conversion across both D2C and marketplace platforms. We’ve already achieved an annual revenue run rate (ARR) of ₹500 crore and are confident of doubling this to ₹1,000 crore in the next two years,” said Ashutosh Valani, cofounder of Renee Cosmetics.
Renee sells more than 200 products and has consistently delivered trend-forward products that merge innovation, inclusivity, and affordability.
The brand now plans to scale its omnichannel presence across tier 1 and 2 cities. Its focus on delivering innovation in both product and packaging, aligned with consumer expectations, has fuelled its fast scale-up.
Speaking about the investment, Vikas Choudhury, founding and managing partner at Playbook said the young consumer is increasingly seeking authenticity, inclusivity, and innovation in their choices. He said that India is embarking upon the next wave of consumption in the cosmetics and personal care category.
“We’re excited to bring our deep operating insights from having built India’s largest companies, to partner with a brand that’s growing exponentially to be the leader in this business in India,” he added.
Currently, the brand has its presence in 15,000 outlets. It sees a10x headroom for growth in the retail segment. It is also available across leading ecommerce platforms, including Amazon, Flipkart, Nykaa, and Myntra. The brand is also expanding globally with a beta online presence in the US, UAE, and Australia.
