D2C kids drinkware and foodware brand Rabitat has raised ₹40 crore in Series A funding round led by RPSG Capital and DSG Consumer Partners. The start-up plans to deploy the fresh capital to foster partnership with Indian manufacturers and launch a new design range.
The round also saw participation from a host of family offices as well as angel investors, including Capital A, Accurize Syndicate, Flair Writing Family Office, Eagle Venture Fund, AG Ventures, The Souled Store founders (Vedang Patel, Harsh Lal and Rohin Samtaney), LivSpace founders (Ramakant Sharma and Sourabh Jain) and Curefit founder Ankit Nagori.
“…over two lakh families bringing our product into their homes. With a total addressable market estimated at ₹27,000 crore, the opportunity in kids’ drinkware and foodware products is massive and growing,” said Sumit Suneja, cofounder and CEO of Rabitat.
“This capital will fuel our next phase of growth where we will strengthen partnerships with Indian manufacturers and launch thoughtful new designs as well as build deeper trust with our customers. We thank all our incoming investors for their trust and for supporting our mission to build an aspirational, trusted brand in India’s food contact products market,” he added.
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Founded in 2019 by brothers Sumit and Siddharth Suneja, Rabitat offers a range of premium kids' products such as insulated bottles, tiffin boxes, training cups, and feeding bottles, designed specifically for children aged two to eight.
While the brand operates its own direct-to-consumer website, it also distributes through major ecommerce platforms like Amazon and FirstCry, and has tapped into quick commerce channels to accelerate reach and sales.
"This category is still underpenetrated and is calling out for new players to drive innovation and not just follow existing trends. We’re confident that Rabitat will be the trusted brand of choice for more and more Indian families looking for safety and aesthetics, and we’re excited to be part of that journey," said Abhishek Goenka, Managing Partner, RPSG Capital Ventures.
In FY24, Rabitat posted revenues of ₹16 crore, reflecting growing demand for thoughtfully designed children's essentials in India.
