Watch | Why Is Marico on a D2C Buying Spree
Marico is betting big on digital-first growth. The FMCG major expects its recent acquisitions — 4700BC, Cosmix, and Candid — to scale 3–3.5x by FY30, as it pivots beyond legacy staples. Management says its digital-first portfolio could contribute nearly one-third of total sales by FY30. With premium snacks, wellness, and D2C brands driving momentum, Marico is aiming to strengthen growth, margin,s and premiumisation over the long term.
