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Indian pharma majors are facing their toughest year yet in the US, with regulatory clampdown, hostile political environment and falling prices. Is reinvention the answer to their woes?

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Published 2 years ago on Jul 26, 2019 16 minutes Read

It was September in 1952, and heavyweight boxer Rocky Marciano was facing Jersey Joe Walcott in the ring. This was a much anticipated fight with fans waiting to see how this young brawler would take on a skilled veteran. Walcott had dismissed his opponent, growling at a press meet, “If I don’t take him down, take my name off the record books.” The match was going in his favour too, the first 12 rounds, when Marciano was half-blinded, beat and bruised from the sharply placed jabs and the rain of punches. But the game turned in Round 13, when a well-timed right hook took down Walcott and Marciano claimed the title of the world champion that year.