• the big story / Lead Story

    The Unlikely Chef

    Hebbar’s Kitchen, one of the most sought-after channels for vegetarian recipes on social media, is a testament to Archana and Sudarshan Hebbar’s hard work and passion for food

    Sneha Kanchan - November 01, 2021
  • the big story / Lead Story

    India’s New KoHEnur

    “With great power comes great responsibility,” says Sushant Divgikar, a social media star who embodies empowerment for the transgender community. While he dismisses the influencer tag, he knows the potential of his celebrity status to empower his community

    Suchetana Ray - November 01, 2021
  • the big story / Lead Story

    Entertainer, Not Influencer

    Bhuvan Bam is one of India’s most popular content creators on social media. But it’s his ‘regular boy from Delhi’ image that makes audiences and brands swoon over him

    Shruti Sonal - November 01, 2021
  • the big story / Lead Story

    For The Love Of Travel

    Rishabh Shah and Nirali Shah, or the Gypsycouple, are far from being alike. But their love for travel is what has catapulted them to be one of the most-loved social media influencers

    Kamalika Ghosh - November 01, 2021
  • the big story / Lead Story

    Wonder Woman

    From walking out of a failed marriage with a young child to becoming a social media star, Anupriya Kapur has come a long way. All along, she has ensured that she never compromised on her ethics and content

    November 01, 2021
  • the big story / Lead Story

    Marketing’s Next Big Thing?

    Until a few years ago, influencer marketing— a type of social media marketing using endorsements and product mentions from influencers — was confined to celebrities and a set of bloggers. 

    Himanshu Arya - November 01, 2021
  • the big story / Lead Story

    ‘We Are A Creator-Focused Platform’

    Satya Raghavan, Director, YouTube Partnerships, India talks to Pallavi Chakravorty about YouTube creators being the true advocates of a product, brands embracing branded content and the platform’s evolution in the past few years

    Pallavi Chakravorty - November 01, 2021