Outstanding Women

Bold and Beautiful

Zivame’s Richa Kar braved the uncertainties of entrepreneurship and changed the way Indian women bought inner-wear

RA Chandroo

Her small and delicate frame belie her potential. Her words ring with clarity of vision. Her confidence is infectious and she defines her path to entrepreneurship as a matter of “serendipity”.  But, one can see the fruit of her perseverance in the online enterprise she has built. She dismisses the idea of being called a woman entrepreneur, just like she dismissed apprehensions about her product category. Meet Richa Kar, the founder of Zivame, who removed sleaze from lingerie and added a fashion element to it.