Bajaj Auto is sticking to the adage “there is no gain without pain”. The two-wheeler manufacturers’ aggressive pricing strategy to re-gain lost market share is adversely impacting its financial performance. In the December quarter, the company’s profits took a strong beating with EBITDA margins plunging 400 bps to 15.6% (yoy).
At the cost of profit, Bajaj Auto is gaining market share. In the motorcycle segment specifically, its market share had declined from 20% in FY14 to 15.7% in FY18. In a bid to arrest the decline, the management scripted a volume-growth strategy by implementing a sharp cut in pri
You don’t want to be left behind. Do you?
Our work is exclusively for discerning readers. To read our edgy stories and access our archives, you’ve to subscribe
The million-dollar question: Is investing a game of luck or skill?
Shankar Sharma - May 04, 2021
Summer wine and salad
Kishore Singh - January 19, 2015
Every crisis is an opportunity, if you are on the right side of equities
Samir Arora - May 04, 2021
Viraj Mehta trusts the toughness and bounce of a company that has seen many trials
Viraj Mehta - May 04, 2021
Safir Anand spots a mid-sized company with the right chemistry and catalytic circumstances
Safir Anand - May 07, 2021