Wipro Consumer Care Acquires 60% Stake In Dermatouch At ₹387.5 Cr Enterprise Value

Wipro Consumer Care & Lighting has acquired a 60% stake in skincare brand Dermatouch at an enterprise value of ₹387.5 crore, marking its entry into India’s premium skincare segment, the company said on Tuesday.

The remaining 40% stake will be acquired over the next three years, with Dermatouch co-founders Anish Nagpal and Amit Purswani, along with the existing management team, continuing to run the business during this period.

The acquisition is Wipro Consumer Care’s 18th globally and its third strategic acquisition in the past one month, according to the company. Dermatouch reported revenue of ₹131 crore in FY26, registering 114% growth over FY25.

Wipro’s First Digital Brand Acquisition

Dermatouch was founded by Nagpal and Purswani and sells skincare products focused on concerns including pigmentation, acne, brightening and sun protection. Its portfolio includes face washes, soaps, serums, creams, moisturisers and sunscreens.

The brand sells through its direct-to-consumer platform, online marketplaces and an expanding offline retail network. Wipro said the acquisition marks its first foray into digital brands.

“We have been clear that we would only look at digital brands that have the potential to expand offline, which Dermatouch has already proven,” Kumar Chander, CEO of Wipro Consumer Care & Lighting and MD of Wipro Enterprises, said

Chander added that Wipro sees potential to scale the brand by combining its capabilities with Dermatouch’s approach to product development.

Dermatouch Sales Surge As Wipro Expands Consumer Portfolio

According to Wipro, Dermatouch has grown sharply in recent years, moving from selling around 60,000 products a month two years ago to more than 60,000 products a day currently.

The acquisition adds to Wipro Consumer Care’s existing skincare portfolio, which includes brands such as Derma Lab, Dr. Dermis and Bio-essence. The company said the deal will help expand its presence in high-growth consumer categories.

The move follows Wipro Consumer Care’s recent acquisition of Good Home and Eva from TTK Healthcare, as well as S brands in the Philippines.

Dermatouch’s founders said Wipro’s distribution network and research capabilities would help the brand expand further. The company will continue to be managed by the existing leadership team during the transition to full ownership.