"We won't be out and out Bollywood as we'll not be differentially great at it

Netflix CEO Reed Hastings speaks to Outlook Business on his India strategy – Part 1  

Published 5 years ago on Mar 09, 2017 5 minutes Read
Dawid Bilski

It is referred to as the internet television network today, but that is not how Netflix began its journey 20 years ago. Since its inception as a DVD by mail service, Netflix evolved into a video streaming player and then into an online entertainment powerhouse through its cutting edge original content. Heralding the transformation is co-founder and CEO, Reed Hastings. In a recent interaction with Outlook Business at Netflix’s headquarters in Los Gatos, California, Hastings appeared to be quite upbeat about his entry into India and believes that, in the years to come, Netflix will be as Indian as it can get.