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My Brand Strongest
When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits

Krishna Gopalan

‘Interpersonal conflict costs India $156 billion every year’

Stuart Diamond, global expert in negotiation, spoke about the need for effective, empathetic interactions

‘Collaboration, not threats help in negotiation’

Stuart Diamond, author and University of Pennsylvania professor in negotiation, shared insights from designing a successful negotiating model  

  • The late bloomer

    ITC is banking on its distribution and differentiated products to become a serious player in the highly competitive dairy industry . Can it pull it off? 

  • The Big Boost

    With acquisition of GSK Consumer Healthcare, HUL becomes the largest foods company in India. But will the expensive bet pay off?

  • Concrete Gains

    After consolidating its position in the South and East, Dalmia Bharat is snapping up distressed assets to gain a national footprint

The Alchemist

Titan’s gold-exchange programme has helped it manage its working capital expenses, and accelerate its sales

Right foot forward

Skechers, a late entrant in the Indian market, struck gold by going after the untapped walkers’ market 

My Brand Strongest

When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits

Tasty Trends

Food zones within retail outlets are offering shoppers both convenience and experience under one roof

Unlocking Success

With an expansion model driven by joint ventures, Godrej Properties has managed to march ahead despite industry headwinds

“The real path to success is not greater reach, but greater engagement”

Harvard Business School professor Bharat Anand on using the internet to foster customer interaction

“Never promise to do everything people say because it’s not a popularity contest"

Executive coach Marshall Goldsmith chats with Aditya Birla Group's D Shivakumar about the attributes of a good leader, his upcoming book 'How Women Rise' and much more

"I will first stabilise the business before thinking of scale"

Captain GR Gopinath in his second-coming with Air Deccan wants to focus more on cash flow than scale

"Often, companies start with the product not really thinking about why someone would want that product"

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

"Create an environment that does not punish failure"

Shailender Kumar, regional MD, Oracle India on five ways to foster a culture of innovation

“If people are rewarded meaningfully, the entire organisation opens up and contributes”

Pramod Bhasin, founder, Clix Capital on how to instil an achievement-based culture

“Create an environment where team members can call out failure points"

Capgemini CEO Srinivas Kandula on ensuring a successful post-merger integration

“Provide opportunities for employees to participate in strategic decision-making”

Quess Corp CMD Ajit Isaac on five ways to create a culture of empowerment

Fighting Fake News

WhatsApp rolls out its first campaign to combat rumour-mongers

Friend in Need

Truecaller’s campaign highlights all its new features that make it a one-stop communication platform 

Snacking Done Right

Amul India wants you to not only watch what you're eating but also what you're calling it

Accommodating Desires

Don't let needless money matter come in the way of your perfect home, says Nestaway

Spread The Cheer

Coca-Cola wants you to share a coke and reignite relationships in its new campaign