Business Strategy| What Makes or Breaks Companies | Outlook Business
Home  /  Strategy  |  Business Strategy| What Makes or Breaks Companies | Outlook Business

Strategy

Start-ups get ‘debt’ serious
Growing companies have found a new friend in venture debt funds, who help tide over bad times and enforce much needed financial discipline

Kripa Mahalingam

Message from the future

What are the insensible practices in product innovation today, let’s ask our tomorrow

Start-ups get ‘debt’ serious

Growing companies have found a new friend in venture debt funds, who help tide over bad times and enforce much needed financial discipline

How Croma perfected its pitch

In the swiftly changing world of electronics retail, the chain has managed to find its own footing

Cipla’s American Odyssey

The pharma major has made a few tough decisions over the past few years. Now, it’s beginning to pay off

Dairy-devilry

Amul has stayed relevant through nearly seven decades, with smart messaging and efficiency. Now it is trying a new trick, which involves chocolates and butter cookies

What Alarms the rooster?

Kellogg’s breakfast cereal elbowed its way into a difficult market, dominated by idlis and parathas. Now it is bracing up for its next battle

Line disengaged

Once a market leader, BSNL has been brought down by lethargy and government inaction. Today, its future hangs on a cliff

“Businesses should use technology to disrupt their core competencies”

In a digital age, while some companies are thriving by reimagining their business, others have been left behind 

“We are after a great book, not a lofty topline”

After establishing itself in the corporate insurance segment, Raheja QBE* wants to make inroads in retail insurance

“Digitising new sectors could create $10bn-$150bn economic value by 2025”

In a new study, McKinsey Global Institute notes how digital technology can transform traditional business

“Creativity is not the preserve of a select few”

Speaker, thinker and creativity guru Fredrik Härén on breaking the shackles of constrained thinking in business and life

“Create an ecosystem that encourages innovation at multiple levels”

Rishad Premji, chief strategy officer, Wipro on five ways to foster a culture of innovation

“Providing multiple avenues through which one can upskill boosts morale”

Sridhar Ranganathan, managing director, Allergan India on five non-monetary ways to motivate your sales team

"Make client-centricity your guiding star"

WNS Global Services Group CEO Keshav Murugesh on five ways to engineer a turnaround

“Focus on a few deliverables rather than a laundry list of things”

Arvind Mediratta, CEO, Metro Cash & Carry India on five ways to create a culture of empowerment

The complete package

With Vinay Pathak as ‘Subbu’, Kotak Mahindra highlights the benefits of their ‘complete’ life insurance

Tips to SIP

Aditya Birla Sun Life Mutual Fund highlights the benefits of SIP by drawing a parallel with life’s ups and downs

Redefining beauty

Nykaa’s brand film featuring Laxmi Agarwal challenges the stereotypical notions of beauty

F... for Falooda

With its trademark quirk, Swiggy’s new campaign attempts to sensitise ‘hangry’ customers

Horn ‘Not’ Okay Please

Mumbai Police’s new campaign tries to rein in incessant honkers with a ‘punishing signal’