strategy / Feature

A French brand that won over the Indian heart, even got it to scale mountains, literally

Decathlon has created a category in India the long, hard way and not by resorting to discounts
 

strategy / Feature

Who will break the EV jinx? Carmakers or the buyers?

Globally, carmakers are driving into an electric age. In India, companies are waiting for customers to buy and customers are waiting for value for money 

strategy / Interview

“Breakthrough results don’t come with chasing solutions, but by reframing the problem”

In an interview with Outlook Business editor N Mahalakshmi, Kristen Cox, a change instructor at the University of Utah’s David Eccles School of Business, talks about defining the problem right without getting sidetracked by the ‘Seductive Seven’  

strategy / Feature

Baked to perfection or set to crumble? This small-to-blockbuster-IPO company is upping the ante

Mrs Bectors Food Specialities operates in a sweet but tough sector, and is now in expansion mode  

strategy / Trend

How to get the ‘specialty chemistry’ right and make India, China’s plus one

India has already proved its worth in complex chemistry. But attracting more foreign investments will need fixes on the ground

strategy / Interview

How to face a fork in the road and take the right turn

In this volatile and uncertain world, everyone could do with an easy-to-access counsel on tackling career dilemmas, and Shiv Shivakumar has authored just the thing 

strategy / Feature

Musk, Mittal’s one small step in space is one giant leap of faith

Starlink and OneWeb’s satellite broadband holds promise, but beating telcos reach will be a moonshot 

strategy / Feature

Can Kia’s two-model magic hold India spellbound for long?

Hyundai’s sibling made a sensational debut but it will have to go beyond Seltos and Sonet to retain its edge

strategy / Feature

Tesla quietly rolls into India. What is set to change?

The EV leader’s entry into India extends a challenge to the luxury players and hope to the EV ecosystem  

strategy / Feature

The Reliance-Urban Ladder deal is good news for Pepperfry — Or is it?

The dynamics of the online furniture retail market have changed dramatically. What’s in store for the players? 

strategy / Feature

OTT players are splurging on content. What’s their game?

The platforms are driving themselves into a corner, and they may need a smarter strategy soon  

strategy / Feature

ACC-Ambuja’s conservative approach has worked well, but now it might need to step out of its comfort zone

India’s second-biggest cement player has seen sticky growth, but competition has been far more aggressive