Truck majors are using Bollywood stars to promote their commercial vehicles
Bharti Airtel’s acquisition of an undersea cable company does make sense given the stress on voice revenues
United Breweries has systematically ignored the Heineken brand at its own peril
Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?
Nirma’s celebrity advertising strategy may lift its perception for now, but can the brand truly transition to the next level?
QSR chains such as McDonald's, KFC & Domino's are tweaking their recipe for growth
The pharma-to-FMCG player is leveraging its herbal equity to gain market share in other categories. Can it win?
Can Cognizant reorient itself to get back to its winning ways?
With a global network to leverage, homestay pioneer Airbnb is going all out to woo the Indian traveller
Corporates are employing women professionals looking to rejoin the workforce after a sabbatical
What does it take to build an iconic brand? How can Indian companies become one?
Will demonetisation hurt? Can the Budget spur a growth recovery? Here's what four CEOs predicted for the next fiscal
CEOs from diverse sectors on what's in store for 2017
Reed Hastings on how he’s making Netflix future ready - Part 3
Porush Singh, Country Head, MasterCard India on five ways to effectively manage conflict
Raamdeo Agrawal, co-founder of Motilal Oswal Financial Services, on keeping distraction away
Rekha Menon, chairman, Accenture India on ways to encourage and train women for leadership roles
K Jayakumar, Vice president and Managing Director, WalmartLabs India, on five ways to transplant a great offline experience online
Samsung promises to serve you wherever you are
Axis Bank launches its new online shopping card with a buzz
Living Foodz channel aims to please food lovers with its latest commercial
DHL marks its presence with its football trivia commercials
Dunkin’s donut cakes mark their entry with an off-beat commercial