• strategy / Feature

    A French brand that won over the Indian heart, even got it to scale mountains, literally

    Decathlon has created a category in India the long, hard way and not by resorting to discounts
     

    Anishaa Kumar - July 07, 2021
  • strategy / Feature

    Who will break the EV jinx? Carmakers or the buyers?

    Globally, carmakers are driving into an electric age. In India, companies are waiting for customers to buy and customers are waiting for value for money 

    Shruti Sonal - July 06, 2021
  • strategy / Interview

    “Breakthrough results don’t come with chasing solutions, but by reframing the problem”

    In an interview with Outlook Business editor N Mahalakshmi, Kristen Cox, a change instructor at the University of Utah’s David Eccles School of Business, talks about defining the problem right without getting sidetracked by the ‘Seductive Seven’  

    July 06, 2021
  • strategy / Feature

    Baked to perfection or set to crumble? This small-to-blockbuster-IPO company is upping the ante

    Mrs Bectors Food Specialities operates in a sweet but tough sector, and is now in expansion mode  

    Anishaa Kumar - June 04, 2021
  • strategy / Trend

    How to get the ‘specialty chemistry’ right and make India, China’s plus one

    India has already proved its worth in complex chemistry. But attracting more foreign investments will need fixes on the ground

    June 04, 2021
  • strategy / Interview

    How to face a fork in the road and take the right turn

    In this volatile and uncertain world, everyone could do with an easy-to-access counsel on tackling career dilemmas, and Shiv Shivakumar has authored just the thing 

    N Mahalakshmi - May 12, 2021
  • strategy / Feature

    Musk, Mittal’s one small step in space is one giant leap of faith

    Starlink and OneWeb’s satellite broadband holds promise, but beating telcos reach will be a moonshot 

    V Keshavdev - April 09, 2021
  • strategy / Feature

    Can Kia’s two-model magic hold India spellbound for long?

    Hyundai’s sibling made a sensational debut but it will have to go beyond Seltos and Sonet to retain its edge

    V Keshavdev - March 11, 2021
  • strategy / Feature

    Tesla quietly rolls into India. What is set to change?

    The EV leader’s entry into India extends a challenge to the luxury players and hope to the EV ecosystem  

    Krishna Gopalan - January 19, 2021
  • strategy / Feature

    The Reliance-Urban Ladder deal is good news for Pepperfry — Or is it?

    The dynamics of the online furniture retail market have changed dramatically. What’s in store for the players? 

    Meenakshi Radhakrishnan-Swami - January 05, 2021
  • strategy / Feature

    OTT players are splurging on content. What’s their game?

    The platforms are driving themselves into a corner, and they may need a smarter strategy soon  

    N Mahalakshmi - January 01, 2021
  • strategy / Feature

    ACC-Ambuja’s conservative approach has worked well, but now it might need to step out of its comfort zone

    India’s second-biggest cement player has seen sticky growth, but competition has been far more aggressive 

    Krishna Gopalan - December 18, 2020