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The dancing flame
Adidas encourages India to support unconventional sports and athletes in its Fan The Fire campaign

Somdyuti Datta Ray

Exploring Forbidden Territory

Brands get bolder on the web as digital advertising gains momentum

A Juicy Affair

Frooti gains market share as Parle Agro goes for a complete product and marketing overhaul

Axis Bank's Bad Loans Battle

The country's third-largest private sector bank's aggressive growth is coming undone

On Solid Ground

Shree Cement has had spectacular success in the North. Can it conquer the South and East?

Touch and Feel

Direct selling FMCG major Amway is now looking beyond established channels to grow its presence in India

Micro Focus, Macro Aspiration

Why Bandhan Bank believes its microfinance focus will help it succeed as a universal bank

Getting Them To Bite

QSR chains such as McDonald's, KFC & Domino's are tweaking their recipe for growth

"Indian firms must invest more in cyber security to address data breaches"

David Stulb, global leader, fraud investigation and dispute services, EY, on how to combat the threats facing a digitised economy

Making the Most of a Crisis

CEOs who have been ‘fortunate’ to face adversity in their careers talk about their experiences and learnings

The Making Of An Iconic Indian Brand

What does it take to build an iconic brand? How can Indian companies become one?

Managing Growth 2017- Part 2

Will demonetisation hurt? Can the Budget spur a growth recovery? Here's what four CEOs predicted for the next fiscal

"The discipline of going hard at the issue and soft on the person is important"

Porush Singh, Country Head, MasterCard India on five ways to effectively manage conflict

"The Market is Just a Reference Point for Price"

Raamdeo Agrawal, co-founder of Motilal Oswal Financial Services, on keeping distraction away

"Women should take charge of their destiny and trust their capability"

Rekha Menon, chairman, Accenture India on ways to encourage and train women for leadership roles

"Offline experience can be made compelling by using mobile apps"

K Jayakumar, Vice president and Managing Director, WalmartLabs India, on five ways to transplant a great offline experience online

Beyond Barriers

Samsung promises to serve you wherever you are 

Shop all season

Axis Bank launches its new online shopping card with a buzz

Food For Thought

Living Foodz channel aims to please food lovers with its latest commercial

Delight In Detail

DHL marks its presence with its football trivia commercials

Starting anew

Dunkin’s donut cakes mark their entry with an off-beat commercial

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