strategy / Feature

To IndiGo or not to IndiGo, that is the question

The marquee airline was flying through an air pocket when the pandemic hit. Will its cash hoard see it through? 

strategy / Interview

‘The Contract farming ordinance is no gamechanger… it will drive adoption to 5%, at best’

The agriculture sector is poorly understood and planned for, so Ajay Jakhar of Bharat Krishak Samaj schools investors 

strategy / Feature

Tata Elxsi is steering away from the automotive lane to remain on the growth track

The overshadowed Tata company is proving its worth with swift and smart detours 

strategy / Feature

MakeMyTrip’s business is badly hit, but that is not the story

The aggregator seems well anchored with a strong cash position and aggressive cost management 

strategy / Feature

Will Glenmark’s COVID-19 drug give it a new lease of life or just a short energy boost?

The pharma major has taken a different path from peers, in launching a new drug instead of inking a licensing deal 

strategy / Feature

Will Thierry Delaporte’s French Connection help Wipro climb up the pecking order?

The tech major has once again sought an “outsider” to lead its turnaround

strategy / Feature

The ride-hailing industry’s drive has come to a screeching halt. Can Ola survive?

Mounting losses, imperfect bets and tough lessons. The taxi company was just about to prove its worth, when the pandemic threw a spanner in

strategy / Feature

United Spirits’ loss is Pernod Ricard’s gain. But no, that’s not the story

New Indian brands have stormed the mid-market whisky segment. Little grains do a mighty ocean make

strategy / Feature

Santoor ke paas ‘Mummy’ hain

With a strong marketing strategy that has connected with consumers over two decades, the soap’s future looks radiant

strategy / Feature

Quickr sand

With its multiple acquisitions, the online-classifieds company bit off more than it could chew

strategy / Feature

How Wipro is shunning risk and chasing innovation

The IT giant’s venture arm has scored big with its conservative strategy 

strategy / Feature

How Truecaller found its true calling in India

How the spam-screening, caller-id app found a wildly successful market in India