Business Strategy| What Makes or Breaks Companies | Outlook Business
Home  /  Strategy  |  Business Strategy| What Makes or Breaks Companies | Outlook Business

Strategy

First Moving Online
FMCG companies are stepping outside their brick-and-mortar stores and trying a new strategy of retailing online-first

Krishna Gopalan

Castell To Storm In

With a focus on the premium segment, German stationary major Faber Castell is looking to double its revenues in India within five years    

Bring on the Battle

With the launch of its affordable Galaxy M series, Samsung takes on Xiaomi and hopes to regain some lost ground

First Moving Online

FMCG companies are stepping outside their brick-and-mortar stores and trying a new strategy of retailing online-first

The year of hype

It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events

Carvaan: A journey begins

After a two-decade-long hiatus, the iconic record label’s cash-registers are ringing again, thanks to an innovative product. But can it transport Saregama back to its glory days?

Catching ‘em Young

It’s not just Google, good old brick and mortar companies, too, are seeking a slice of the start-up action to stay ahead in the game

Coke’s Cleanse

The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz

“Digitising new sectors could create $10bn-$150bn economic value by 2025”

In a new study, McKinsey Global Institute notes how digital technology can transform traditional business

“Creativity is not the preserve of a select few”

Speaker, thinker and creativity guru Fredrik Härén on breaking the shackles of constrained thinking in business and life

“The real path to success is not greater reach, but greater engagement”

Harvard Business School professor Bharat Anand on using the internet to foster customer interaction

“Never promise to do everything people say because it’s not a popularity contest"

Executive coach Marshall Goldsmith chats with Aditya Birla Group's D Shivakumar about the attributes of a good leader, his upcoming book 'How Women Rise' and much more

"Create an environment that does not punish failure"

Shailender Kumar, regional MD, Oracle India on five ways to foster a culture of innovation

“If people are rewarded meaningfully, the entire organisation opens up and contributes”

Pramod Bhasin, founder, Clix Capital on how to instil an achievement-based culture

“Create an environment where team members can call out failure points"

Capgemini CEO Srinivas Kandula on ensuring a successful post-merger integration

“Provide opportunities for employees to participate in strategic decision-making”

Quess Corp CMD Ajit Isaac on five ways to create a culture of empowerment

Fighting Fake News

WhatsApp rolls out its first campaign to combat rumour-mongers

Friend in Need

Truecaller’s campaign highlights all its new features that make it a one-stop communication platform 

Power play

With ‘What a Delivery’, Swiggy has dovetailed its strong point with a cricketing high point

An Original Voice

Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers

Nutritiously Yours

Tradition peppered with science makes Nestlé’s new campaign an instant hit