Business Strategy| What Makes or Breaks Companies | Outlook Business
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Start-ups get ‘debt’ serious
Growing companies have found a new friend in venture debt funds, who help tide over bad times and enforce much needed financial discipline

Kripa Mahalingam

“We are in firefighting mode”

As India battens the hatches to battle COVID-19, Amul’s foot soldiers are marching lockstep to ensure dairy farmers and consumers stay unaffected

The Art of New Product Pricing

Can’t decide optimal pricing for new B2B products? Your customers might have answers

Disney's grim fairy tale

The Burbank-based company’s acquisition of Star India, along with other 21st Century Fox assets, is facing teething problems. They can’t seem to agree on money and manners

How Croma perfected its pitch

In the swiftly changing world of electronics retail, the chain has managed to find its own footing

Cipla’s American Odyssey

The pharma major has made a few tough decisions over the past few years. Now, it’s beginning to pay off


Amul has stayed relevant through nearly seven decades, with smart messaging and efficiency. Now it is trying a new trick, which involves chocolates and butter cookies

What Alarms the rooster?

Kellogg’s breakfast cereal elbowed its way into a difficult market, dominated by idlis and parathas. Now it is bracing up for its next battle

“Care for customers like you are concerned about their future, worries and aspirations”

As the consumer constantly evolves in an ever-changing world, Ron Kaufman explains how companies can keep up

“A diverse team leads to better problem-solving outcomes”

Founder of Avaana Capital, Anjali Bansal, talks about the importance of diversity at workplaces

“It's important to be kind to yourself and trust that you are going to get there”

Lest we lose ourselves in the race to reach the top, Shaheen Bhatt makes a case for slowing down and focusing on what’s most important

“You cannot have a conscious business without a conscious leader”

On the sidelines of GPTW Summit 2020, Raj Sisodia talks about Conscious Capitalism and its impact

“Create an ecosystem that encourages innovation at multiple levels”

Rishad Premji, chief strategy officer, Wipro on five ways to foster a culture of innovation

“Providing multiple avenues through which one can upskill boosts morale”

Sridhar Ranganathan, managing director, Allergan India on five non-monetary ways to motivate your sales team

"Make client-centricity your guiding star"

WNS Global Services Group CEO Keshav Murugesh on five ways to engineer a turnaround

“Focus on a few deliverables rather than a laundry list of things”

Arvind Mediratta, CEO, Metro Cash & Carry India on five ways to create a culture of empowerment

The complete package

With Vinay Pathak as ‘Subbu’, Kotak Mahindra highlights the benefits of their ‘complete’ life insurance

Tips to SIP

Aditya Birla Sun Life Mutual Fund highlights the benefits of SIP by drawing a parallel with life’s ups and downs

Redefining beauty

Nykaa’s brand film featuring Laxmi Agarwal challenges the stereotypical notions of beauty

F... for Falooda

With its trademark quirk, Swiggy’s new campaign attempts to sensitise ‘hangry’ customers

Horn ‘Not’ Okay Please

Mumbai Police’s new campaign tries to rein in incessant honkers with a ‘punishing signal’