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Strategy

Spread The Cheer
Coca-Cola wants you to share a coke and reignite relationships in its new campaign

Progyaa Dutta

Concrete Gains

After consolidating its position in the South and East, Dalmia Bharat is snapping up distressed assets to gain a national footprint

A Growing Appetite

Banking on acquisitions, Torrent Pharma is focused on strengthening its presence in the domestic market

  • Passage to America

    Amazon’s Global Selling program is providing a much-needed platform to Indian sellers to export their products across the US and other markets 

  • Infy's Saviour

    Can Nandan Nilekani steer Infosys back on track as the company grapples with uncertainty following Sikka’s exit? 

  • Toying with reality

    Indian marketers are seeing value in virtual and augmented reality-based initiatives

Digital Facelift

L’Oréal India is experimenting with new streaks online in an attempt to go beyond ‘likes’ on social media

Growth Recharge

Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?

A New Voyage

Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre? 

Premium Attraction

Luxury carmakers are driving into smaller Indian towns to woo the emerging elite

The Unquenchable Thirst

Kent RO has managed to create a niche in the water purifier market, but can it get to the next level of growth? 

“Never promise to do everything people say because it’s not a popularity contest"

Executive coach Marshall Goldsmith chats with Aditya Birla Group's D Shivakumar about the attributes of a good leader, his upcoming book 'How Women Rise' and much more

"I will first stabilise the business before thinking of scale"

Captain GR Gopinath in his second-coming with Air Deccan wants to focus more on cash flow than scale

"Often, companies start with the product not really thinking about why someone would want that product"

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

"Just as people use money to buy products or services, they use social currency to achieve desired positive impressions"

Jonah Berger, professor at the Wharton School, on why social influence matters in marketing

"Create an environment that does not punish failure"

Shailender Kumar, regional MD, Oracle India on five ways to foster a culture of innovation

“If people are rewarded meaningfully, the entire organisation opens up and contributes”

Pramod Bhasin, founder, Clix Capital on how to instil an achievement-based culture

“Create an environment where team members can call out failure points"

Capgemini CEO Srinivas Kandula on ensuring a successful post-merger integration

"Emphasise a culture of balance by providing support programs"

Goldman Sachs Services India CEO Bunty Bohra on training women for leadership roles