Siddhartha Lal: An Indian Powerhouse On Two Wheels
The CEO of Eicher Motors, the owner of the iconic Royal Enfield brand of 350 cc plus motorcycles, is going global with a vengeance, just as he is adding more engine displacement on Indian roads. The world is taking note of the Indian brand
Vinita Bhatia - November 29, 2022
“The most difficult thing in business and in life is the ability to say, ‘no, this doesn’t work’”
Siddhartha Lal Secret Diary
V Keshavdev - August 02, 2021
Harley-Davidson has left a trail of broken hearts. Who will mend and enrapture them?
The cruiser market is ripe for the picking, but the winner may be someone who knows how to price it right
Krishna Gopalan - October 14, 2020
Mahindra and Mahindra revives a cult icon to reverse its fortune
November 21, 2018
Harley-Davidson wants to boost its sales volume in India by launching mid-segment bikes
Progyaa Dutta - August 10, 2018
For the Legrand India CEO, there's nothing more invigorating than the thump of his Royal Enfield
February 02, 2018
Want a ride that reflects your personality? These automakers can grant your wish
Vikram Gour - January 19, 2018
BMW Motorrad, Triumph, Indian Motorcycles and Royal Enfield launch their iconic designs from the 70's in a new avatar
Vikram Gour - December 02, 2017
Cruising On Nostalgia
Since its revamp in 2009, Royal Enfield has been a roaring success for Eicher Motors. Can the world’s most profitable motorcycle maker continue to surprise?
Rajesh Padmashali - October 17, 2017
Having conquered the Indian mid-market, Royal Enfield now wants to become the world leader. Can it?
N Mahalakshmi - October 12, 2017