Featured Business Strategy Examples | Outlook Business
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A Saucy Affair
 Replace, tweak, acquire — the German food brand Dr. Oetker did it all in its pursuit of the Indian consumer

Shilpa Elizabeth Abraham

Divide and Rule

Murugavel Janakiraman, founder of the Rs.13-billion online portal, Matrimony, knows how to conquer a divided market. Now, he is ready to spread his wings

Shilpa Elizabeth Abraham | SEP 27 , 2018

Dual Chemistry

After inheriting a technical textiles business from their father, Kartik and Ashish Ram placed winning bets on chemicals and packaging

Himanshu Kakkar | SEP 18 , 2018

Taking Offline Online

Paytm Mall aims to rival Amazon and Flipkart by offering competitive pricing and fast deliveries from offline stores in small cities

Shilpa Elizabeth Abraham | SEP 14 , 2018

Reviving a Legacy

After pulling out Escorts from its debt spiral, the Nanda scion now wants to make the company future ready

Himanshu Kakkar | SEP 12 , 2018

A Saucy Affair

 Replace, tweak, acquire — the German food brand Dr. Oetker did it all in its pursuit of the Indian consumer

Shilpa Elizabeth Abraham | AUG 17 , 2018

In a new avatar

Sistema Asia Fund is looking to plug the gap in Series B mid-stage financing

Himanshu Kakkar | JUL 20 , 2018

Overnight Phenomenon

How OnePlus succeeded with an unconventional marketing strategy

Himanshu Kakkar | JUL 20 , 2018

The ‘Alt’ernate Strategy

How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry

Shruti Venkatesh | JUL 17 , 2018

Sportier Than Ever

Adidas India is launching premium brands to scale its presence and counter competition

Krishna Gopalan | JUN 26 , 2018

Cookies and Beyond

How Parle Products has ditched its mass brand image by scaling up its premium offerings

Shruti Venkatesh | JUN 08 , 2018

Bigger, Better, Brighter

How Jyothy Laboratories sparked growth in brands bought from German consumer giant Henkel

Krishna Gopalan | MAY 11 , 2018

Digital Facelift

L’Oréal India is experimenting with new streaks online in an attempt to go beyond ‘likes’ on social media

Himanshu Kakkar | APR 10 , 2018

Growth Recharge

Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?

Himanshu Kakkar | MAR 30 , 2018

A New Voyage

Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre? 

Himanshu Kakkar | MAR 02 , 2018

Premium Attraction

Luxury carmakers are driving into smaller Indian towns to woo the emerging elite

Himanshu Kakkar | JAN 19 , 2018

The Unquenchable Thirst

Kent RO has managed to create a niche in the water purifier market, but can it get to the next level of growth? 

Himanshu Kakkar | DEC 08 , 2017

Looking For A New Drive

A clutch of niche auto brands want to woo Indian car buyers. Can they succeed where others have failed?

Himanshu Kakkar | OCT 27 , 2017

All The Right Moves

Emerging stronger from the downturn, Ashok Leyland is now realigning to stay ahead of the curve

Kripa Mahalingam | SEP 07 , 2017

Setting your tastebuds on fire

After making its mark in the traditional spices business, MTR foods is now eyeing the growing breakfast market    

Krishna Gopalan | AUG 04 , 2017

Connecting to Win

LinkedIn is relying on localisation and newer target groups to propel itself in India

Himanshu Kakkar | JUL 07 , 2017

Unknown Turf

As Chinese players increase their dominance over the Indian smartphone market, Micromax hopes to regain some of its lost glory

Shilpa Elizabeth Abraham | JUL 07 , 2017

Axis Bank's Bad Loans Battle

The country's third-largest private sector bank's aggressive growth is coming undone

Krishna Gopalan | MAY 23 , 2017

On Solid Ground

Shree Cement has had spectacular success in the North. Can it conquer the South and East?

Krishna Gopalan | MAY 09 , 2017

Touch and Feel

Direct selling FMCG major Amway is now looking beyond established channels to grow its presence in India

Himanshu Kakkar | MAY 02 , 2017