How Parle Products has ditched its mass brand image by scaling up its premium offerings
Shruti Venkatesh | JUN 08 , 2018
How Jyothy Laboratories sparked growth in brands bought from German consumer giant Henkel
Krishna Gopalan | MAY 11 , 2018
L’Oréal India is experimenting with new streaks online in an attempt to go beyond ‘likes’ on social media
Himanshu Kakkar | APR 10 , 2018
Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?
Himanshu Kakkar | MAR 30 , 2018
Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre?
Himanshu Kakkar | MAR 02 , 2018
Luxury carmakers are driving into smaller Indian towns to woo the emerging elite
Himanshu Kakkar | JAN 19 , 2018
Kent RO has managed to create a niche in the water purifier market, but can it get to the next level of growth?
Himanshu Kakkar | DEC 08 , 2017
A clutch of niche auto brands want to woo Indian car buyers. Can they succeed where others have failed?
Himanshu Kakkar | OCT 27 , 2017
Emerging stronger from the downturn, Ashok Leyland is now realigning to stay ahead of the curve
Kripa Mahalingam | SEP 07 , 2017
After making its mark in the traditional spices business, MTR foods is now eyeing the growing breakfast market
Krishna Gopalan | AUG 04 , 2017
LinkedIn is relying on localisation and newer target groups to propel itself in India
Himanshu Kakkar | JUL 07 , 2017
As Chinese players increase their dominance over the Indian smartphone market, Micromax hopes to regain some of its lost glory
Shilpa Elizabeth Abraham | JUL 07 , 2017
The country's third-largest private sector bank's aggressive growth is coming undone
Krishna Gopalan | MAY 23 , 2017
Shree Cement has had spectacular success in the North. Can it conquer the South and East?
Krishna Gopalan | MAY 09 , 2017
Direct selling FMCG major Amway is now looking beyond established channels to grow its presence in India
Himanshu Kakkar | MAY 02 , 2017
Why Bandhan Bank believes its microfinance focus will help it succeed as a universal bank
Jash Kriplani | APR 24 , 2017
QSR chains such as McDonald's, KFC & Domino's are tweaking their recipe for growth
Himanshu Kakkar | APR 14 , 2017
The pharma-to-FMCG player is leveraging its herbal equity to gain market share in other categories. Can it win?
Himanshu Kakkar | JAN 24 , 2017
Can Cognizant reorient itself to get back to its winning ways?
Kripa Mahalingam | DEC 16 , 2016
With a global network to leverage, homestay pioneer Airbnb is going all out to woo the Indian traveller
Laveena Iyer | NOV 28 , 2016
Corporates are employing women professionals looking to rejoin the workforce after a sabbatical
Bhavik Nair | OCT 24 , 2016
Mahindra Finance is tapping new segments to tackle the errant monsoon and fickle farm incomes
Jitendra Kumar Gupta | SEP 20 , 2016
Reliance Jio has ushered in a sense of déjà vu. Will history repeat itself or be rewritten?
Krishna Gopalan | SEP 20 , 2016
Can breakfast cereal makers convert Indian eating habits by tapping local flavours?
Himanshu Kakkar | AUG 18 , 2016