Featured Business Strategy Examples | Outlook Business
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From farm to fashion
IBM Research India is making its illustrious parent proud by radically changing the way different businesses are run

Kripa Mahalingam

Sharp Shooter

The online classifieds market is tough with its millions of users unwilling to pay; OLX may have an answer

Himanshu Kakkar | OCT 03 , 2019

India’s got ‘SaaS’

The software-as-a-service industry is set to be worth $144 billion by 2022, and India has a seat at the high table

Kripa Mahalingam | OCT 03 , 2019

Making work from home ‘work’

By striking the right balance between independence and accountability, work-from-home policy makes organisations diverse and productive

Shruti Venkatesh | SEP 18 , 2019

From farm to fashion

IBM Research India is making its illustrious parent proud by radically changing the way different businesses are run

Kripa Mahalingam | SEP 13 , 2019

Flywheel Effect

Times Internet has grown by transforming into a company with multiple digital products, all drawing power from a dynamic centre

Himanshu Kakkar | SEP 11 , 2019

Express paint to profit

If you are in a highly competitive industry with an unbeatable leader, you can find growth in clever innovations and smart marketing, like Berger Paints did

Krishna Gopalan | AUG 05 , 2019

Tune in, tune out

As Radio Struggles For Growth, Smaller Players Sell Out While Biggies Consolidate

Krishna Gopalan | AUG 05 , 2019

E-tail gets Real

After strengthening their presence online, e-commerce players sniff out a lucrative market offline

Shruti Venkatesh | JUL 26 , 2019

The ‘Leap’ year

In 2018, Raymond’s textile business shook itself free of a stupor, and started transforming its supply-chain and tailoring services using technology

Krishna Gopalan | JUN 19 , 2019

Endlessly Fab

Fashion is without boundaries and now its shopping points will reflect that limitlessness, with the omnichannel strategy at Bestseller India

Krishna Gopalan | JUN 17 , 2019

Stacking Smart

Warehouses are not dusty, forgotten spaces anymore — increasingly modern retail is moving up the automation curve

Krishna Gopalan | MAY 31 , 2019

Handsome Spends

Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money

Shruti Venkatesh | MAY 20 , 2019

Braving the Churn

French major Lactalis, with Tirumala, Anik and Prabhat buys, has placed a difficult bet in Indian dairy industry. What is their secret super power?

Krishna Gopalan | MAY 02 , 2019

How to thumka the Dragon

China seems unable to resist Bollywood movies of triumph against all odds. Billions of rupees in ticket collections is proof

Krishna Gopalan | APR 18 , 2019

First Moving Online

FMCG companies are stepping outside their brick-and-mortar stores and trying a new strategy of retailing online-first

Krishna Gopalan | APR 11 , 2019

The year of hype

It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events

Krishna Gopalan | MAR 25 , 2019

Carvaan: A journey begins

After a two-decade-long hiatus, the iconic record label’s cash-registers are ringing again, thanks to an innovative product. But can it transport Saregama back to its glory days?

Himanshu Kakkar | MAR 19 , 2019

Catching ‘em Young

It’s not just Google, good old brick and mortar companies, too, are seeking a slice of the start-up action to stay ahead in the game

Himanshu Kakkar | MAR 15 , 2019

Coke’s Cleanse

The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz

Krishna Gopalan | MAR 15 , 2019

The Alchemist

Titan’s gold-exchange programme has helped it manage its working capital expenses, and accelerate its sales

Himanshu Kakkar | DEC 18 , 2018

Right foot forward

Skechers, a late entrant in the Indian market, struck gold by going after the untapped walkers’ market 

Krishna Gopalan | NOV 26 , 2018

My Brand Strongest

When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits

Krishna Gopalan | NOV 09 , 2018

Tasty Trends

Food zones within retail outlets are offering shoppers both convenience and experience under one roof

Shruti Venkatesh | NOV 02 , 2018

Unlocking Success

With an expansion model driven by joint ventures, Godrej Properties has managed to march ahead despite industry headwinds

Shruti Venkatesh | OCT 19 , 2018