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First Moving Online
FMCG companies are stepping outside their brick-and-mortar stores and trying a new strategy of retailing online-first

Krishna Gopalan

First Moving Online

FMCG companies are stepping outside their brick-and-mortar stores and trying a new strategy of retailing online-first

Krishna Gopalan | APR 11 , 2019

The year of hype

It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events

Krishna Gopalan | MAR 25 , 2019

Carvaan: A journey begins

After a two-decade-long hiatus, the iconic record label’s cash-registers are ringing again, thanks to an innovative product. But can it transport Saregama back to its glory days?

Himanshu Kakkar | MAR 19 , 2019

Coke’s Cleanse

The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz

Krishna Gopalan | MAR 15 , 2019

The Alchemist

Titan’s gold-exchange programme has helped it manage its working capital expenses, and accelerate its sales

Himanshu Kakkar | DEC 18 , 2018

Right foot forward

Skechers, a late entrant in the Indian market, struck gold by going after the untapped walkers’ market 

Krishna Gopalan | NOV 26 , 2018

My Brand Strongest

When you are challenging a market leader, you need to have a few tricks up your sleeve and one such is comparative advertising with its cheeky humour and hard facts, but it can invite lawsuits

Krishna Gopalan | NOV 09 , 2018

Tasty Trends

Food zones within retail outlets are offering shoppers both convenience and experience under one roof

Shruti Venkatesh | NOV 02 , 2018

Unlocking Success

With an expansion model driven by joint ventures, Godrej Properties has managed to march ahead despite industry headwinds

Shruti Venkatesh | OCT 19 , 2018

Divide and Rule

Murugavel Janakiraman, founder of the Rs.13-billion online portal, Matrimony, knows how to conquer a divided market. Now, he is ready to spread his wings

Shilpa Elizabeth Abraham | SEP 27 , 2018

Dual Chemistry

After inheriting a technical textiles business from their father, Kartik and Ashish Ram placed winning bets on chemicals and packaging

Himanshu Kakkar | SEP 18 , 2018

Taking Offline Online

Paytm Mall aims to rival Amazon and Flipkart by offering competitive pricing and fast deliveries from offline stores in small cities

Shilpa Elizabeth Abraham | SEP 14 , 2018

Reviving a Legacy

After pulling out Escorts from its debt spiral, the Nanda scion now wants to make the company future ready

Himanshu Kakkar | SEP 12 , 2018

A Saucy Affair

 Replace, tweak, acquire — the German food brand Dr. Oetker did it all in its pursuit of the Indian consumer

Shilpa Elizabeth Abraham | AUG 17 , 2018

In a new avatar

Sistema Asia Fund is looking to plug the gap in Series B mid-stage financing

Himanshu Kakkar | JUL 20 , 2018

Overnight Phenomenon

How OnePlus succeeded with an unconventional marketing strategy

Himanshu Kakkar | JUL 20 , 2018

The ‘Alt’ernate Strategy

How ALTBalaji, the digital offering from Balaji Telefilms, is making its presence felt in a highly competitive streaming industry

Shruti Venkatesh | JUL 17 , 2018

Sportier Than Ever

Adidas India is launching premium brands to scale its presence and counter competition

Krishna Gopalan | JUN 26 , 2018

Cookies and Beyond

How Parle Products has ditched its mass brand image by scaling up its premium offerings

Shruti Venkatesh | JUN 08 , 2018

Bigger, Better, Brighter

How Jyothy Laboratories sparked growth in brands bought from German consumer giant Henkel

Krishna Gopalan | MAY 11 , 2018

Digital Facelift

L’Oréal India is experimenting with new streaks online in an attempt to go beyond ‘likes’ on social media

Himanshu Kakkar | APR 10 , 2018

Growth Recharge

Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?

Himanshu Kakkar | MAR 30 , 2018

A New Voyage

Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre? 

Himanshu Kakkar | MAR 02 , 2018

Premium Attraction

Luxury carmakers are driving into smaller Indian towns to woo the emerging elite

Himanshu Kakkar | JAN 19 , 2018