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Cookies and Beyond
How Parle Products has ditched its mass brand image by scaling up its premium offerings

Shruti Venkatesh

Cookies and Beyond

How Parle Products has ditched its mass brand image by scaling up its premium offerings

Shruti Venkatesh | JUN 08 , 2018

Bigger, Better, Brighter

How Jyothy Laboratories sparked growth in brands bought from German consumer giant Henkel

Krishna Gopalan | MAY 11 , 2018

Digital Facelift

L’Oréal India is experimenting with new streaks online in an attempt to go beyond ‘likes’ on social media

Himanshu Kakkar | APR 10 , 2018

Growth Recharge

Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?

Himanshu Kakkar | MAR 30 , 2018

A New Voyage

Discovery India is exploring a new frontier with the launch of its GEC channel. Can it create a niche in an overcrowded genre? 

Himanshu Kakkar | MAR 02 , 2018

Premium Attraction

Luxury carmakers are driving into smaller Indian towns to woo the emerging elite

Himanshu Kakkar | JAN 19 , 2018

The Unquenchable Thirst

Kent RO has managed to create a niche in the water purifier market, but can it get to the next level of growth? 

Himanshu Kakkar | DEC 08 , 2017

Looking For A New Drive

A clutch of niche auto brands want to woo Indian car buyers. Can they succeed where others have failed?

Himanshu Kakkar | OCT 27 , 2017

All The Right Moves

Emerging stronger from the downturn, Ashok Leyland is now realigning to stay ahead of the curve

Kripa Mahalingam | SEP 07 , 2017

Setting your tastebuds on fire

After making its mark in the traditional spices business, MTR foods is now eyeing the growing breakfast market    

Krishna Gopalan | AUG 04 , 2017

Connecting to Win

LinkedIn is relying on localisation and newer target groups to propel itself in India

Himanshu Kakkar | JUL 07 , 2017

Unknown Turf

As Chinese players increase their dominance over the Indian smartphone market, Micromax hopes to regain some of its lost glory

Shilpa Elizabeth Abraham | JUL 07 , 2017

Axis Bank's Bad Loans Battle

The country's third-largest private sector bank's aggressive growth is coming undone

Krishna Gopalan | MAY 23 , 2017

On Solid Ground

Shree Cement has had spectacular success in the North. Can it conquer the South and East?

Krishna Gopalan | MAY 09 , 2017

Touch and Feel

Direct selling FMCG major Amway is now looking beyond established channels to grow its presence in India

Himanshu Kakkar | MAY 02 , 2017

Micro Focus, Macro Aspiration

Why Bandhan Bank believes its microfinance focus will help it succeed as a universal bank

Jash Kriplani | APR 24 , 2017

Getting Them To Bite

QSR chains such as McDonald's, KFC & Domino's are tweaking their recipe for growth

Himanshu Kakkar | APR 14 , 2017

Himalayan Target

The pharma-to-FMCG player is leveraging its herbal equity to gain market share in other categories. Can it win?

Himanshu Kakkar | JAN 24 , 2017

Can Cognizant get its act together?

Can Cognizant reorient itself to get back to its winning ways? 

Kripa Mahalingam | DEC 16 , 2016

Home away from home

With a global network to leverage, homestay pioneer Airbnb is going all out to woo the Indian traveller

Laveena Iyer | NOV 28 , 2016

Renewing careers

Corporates are employing women professionals looking to rejoin the workforce after a sabbatical

Bhavik Nair | OCT 24 , 2016

Farming Out Growth

Mahindra Finance is tapping new segments to tackle the errant monsoon and fickle farm incomes

Jitendra Kumar Gupta | SEP 20 , 2016

Well Guys, Your Move now

Reliance Jio has ushered in a sense of déjà vu. Will history repeat itself or be rewritten?  

Krishna Gopalan | SEP 20 , 2016

Crunch Time

Can breakfast cereal makers convert Indian eating habits by tapping local flavours?  

Himanshu Kakkar | AUG 18 , 2016