Featured Business Strategy Examples | Outlook Business
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Line disengaged
Once a market leader, BSNL has been brought down by lethargy and government inaction. Today, its future hangs on a cliff

Krishna Gopalan

What Alarms the rooster?

Kellogg’s breakfast cereal elbowed its way into a difficult market, dominated by idlis and parathas. Now it is bracing up for its next battle

Shruti Venkatesh | DEC 20 , 2019

Line disengaged

Once a market leader, BSNL has been brought down by lethargy and government inaction. Today, its future hangs on a cliff

Krishna Gopalan | OCT 23 , 2019

India’s got ‘SaaS’

The software-as-a-service industry is set to be worth $144 billion by 2022, and India has a seat at the high table

Kripa Mahalingam | OCT 21 , 2019

From farm to fashion

IBM Research India is making its illustrious parent proud by radically changing the way different businesses are run

Kripa Mahalingam | OCT 15 , 2019

Flywheel Effect

Times Internet has grown by transforming into a company with multiple digital products, all drawing power from a dynamic centre

Himanshu Kakkar | OCT 14 , 2019

Sharp Shooter

The online classifieds market is tough with its millions of users unwilling to pay; OLX may have an answer

Himanshu Kakkar | OCT 03 , 2019

Making work from home ‘work’

By striking the right balance between independence and accountability, work-from-home policy makes organisations diverse and productive

Shruti Venkatesh | SEP 25 , 2019

Express paint to profit

If you are in a highly competitive industry with an unbeatable leader, you can find growth in clever innovations and smart marketing, like Berger Paints did

Krishna Gopalan | AUG 05 , 2019

Tune in, tune out

As Radio Struggles For Growth, Smaller Players Sell Out While Biggies Consolidate

Krishna Gopalan | AUG 05 , 2019

E-tail gets Real

After strengthening their presence online, e-commerce players sniff out a lucrative market offline

Shruti Venkatesh | JUL 26 , 2019

The ‘Leap’ year

In 2018, Raymond’s textile business shook itself free of a stupor, and started transforming its supply-chain and tailoring services using technology

Krishna Gopalan | JUN 19 , 2019

Endlessly Fab

Fashion is without boundaries and now its shopping points will reflect that limitlessness, with the omnichannel strategy at Bestseller India

Krishna Gopalan | JUN 17 , 2019

Revving Up

Yamaha is on a mission to capture a larger market share, by changing focus to higher-powered motorbikes and sportier, unisex scooters

Krishna Gopalan | JUN 10 , 2019

Stacking Smart

Warehouses are not dusty, forgotten spaces anymore — increasingly modern retail is moving up the automation curve

Krishna Gopalan | MAY 31 , 2019

Handsome Spends

Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products with woke marketing lines, and making much money

Shruti Venkatesh | MAY 20 , 2019

Braving the Churn

French major Lactalis, with Tirumala, Anik and Prabhat buys, has placed a difficult bet in Indian dairy industry. What is their secret super power?

Krishna Gopalan | MAY 02 , 2019

How to thumka the Dragon

China seems unable to resist Bollywood movies of triumph against all odds. Billions of rupees in ticket collections is proof

Krishna Gopalan | APR 18 , 2019

First Moving Online

FMCG companies are stepping outside their brick-and-mortar stores and trying a new strategy of retailing online-first

Krishna Gopalan | APR 11 , 2019

The year of hype

It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events

Krishna Gopalan | MAR 25 , 2019

Carvaan: A journey begins

After a two-decade-long hiatus, the iconic record label’s cash-registers are ringing again, thanks to an innovative product. But can it transport Saregama back to its glory days?

Himanshu Kakkar | MAR 19 , 2019

Catching ‘em Young

It’s not just Google, good old brick and mortar companies, too, are seeking a slice of the start-up action to stay ahead in the game

Himanshu Kakkar | MAR 15 , 2019

Coke’s Cleanse

The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz

Krishna Gopalan | MAR 15 , 2019

The Alchemist

Titan’s gold-exchange programme has helped it manage its working capital expenses, and accelerate its sales

Himanshu Kakkar | DEC 18 , 2018

Right foot forward

Skechers, a late entrant in the Indian market, struck gold by going after the untapped walkers’ market 

Krishna Gopalan | NOV 26 , 2018