Trending Business Strategy Examples | Outlook Business
Home  /  Strategy  |  Trending Business Strategy Examples | Outlook Business


A Growing Appetite
Banking on acquisitions, Torrent Pharma is focused on strengthening its presence in the domestic market

Krishna Gopalan

The Big Boost

With acquisition of GSK Consumer Healthcare, HUL becomes the largest foods company in India. But will the expensive bet pay off?

Krishna Gopalan | DEC 05 , 2018

Concrete Gains

After consolidating its position in the South and East, Dalmia Bharat is snapping up distressed assets to gain a national footprint

Krishna Gopalan | MAR 22 , 2018

A Growing Appetite

Banking on acquisitions, Torrent Pharma is focused on strengthening its presence in the domestic market

Krishna Gopalan | DEC 04 , 2017

Passage to America

Amazon’s Global Selling program is providing a much-needed platform to Indian sellers to export their products across the US and other markets 

Krishna Gopalan | OCT 13 , 2017

Infy's Saviour

Can Nandan Nilekani steer Infosys back on track as the company grapples with uncertainty following Sikka’s exit? 

Krishna Gopalan | AUG 31 , 2017

Toying with reality

Indian marketers are seeing value in virtual and augmented reality-based initiatives

Himanshu Kakkar | AUG 04 , 2017

Exploring Forbidden Territory

Brands get bolder on the web as digital advertising gains momentum

Tasneem Pocketwala | JUN 14 , 2017

A Juicy Affair

Frooti gains market share as Parle Agro goes for a complete product and marketing overhaul

Himanshu Kakkar | MAY 18 , 2017

Much Ado About A Truck

Truck majors are using Bollywood stars to promote their commercial vehicles

Himanshu Kakkar | JAN 26 , 2017

Bharti's futuristic call

Bharti Airtel’s acquisition of an undersea cable company does make sense given the stress on voice revenues

Krishna Gopalan | JAN 18 , 2017

Getting a low with Heineken

United Breweries has systematically ignored the Heineken brand at its own peril 

Krishna Gopalan | DEC 28 , 2016

Britannia is raising the bar

Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?

Bhavik Nair | DEC 26 , 2016

Beyond washing powder Nirma

Nirma’s celebrity advertising strategy may lift its perception for now, but can the brand truly transition to the next level?

Krishna Gopalan | DEC 21 , 2016

Catching them young

Companies are tapping B-school talent for solving their business problems

Himanshu Kakkar | DEC 12 , 2016

Game of Herbs

Homegrown FMCG brands and MNCs are hitching their wagon to the herbal trend

Laveena Iyer | NOV 28 , 2016

Taking Another Ride

TVS has re-launched Victor to increase its motorcycle market-share

Jash Kriplani | SEP 29 , 2016

A Timely Call

The much talked about consolidation in telecom finally gets underway with the RCom-Aircel merger

Krishna Gopalan | SEP 20 , 2016

Jio Ya Maro

It’s a tough battle for telcos as Reliance launches cut-throat data tariffs for its Jio service

Krishna Gopalan | SEP 06 , 2016

Radio's New Mantra

Radio stations are embracing retro music to get the attention of the real spenders

Krishna Gopalan | SEP 01 , 2016

Cashing In

The HDFC Life-Max Life merger ticks the right boxes for both promoters

Krishna Gopalan | JUL 26 , 2016

It's a long eclipse for Sun TV

Already grappling with poor ad revenues, AIADMK’s second term is bad news for the TN-based broadcaster

Krishna Gopalan | JUN 02 , 2016

Going at it again

Mahindra & Mahindra's NuvoSport is another attempt at breaking into the compact SUV market

Krishna Gopalan | APR 26 , 2016

Drawing the battle lines

Bharti Airtel's spending spree is preparation for Reliance Jio's imminent launch

Krishna Gopalan | APR 21 , 2016

Honey, we want your money

Financial services firms are customising products and services for women

Laveena Iyer | MAR 22 , 2016