Trending Business Strategy Examples | Outlook Business
Home  /  Strategy  |  Trending Business Strategy Examples | Outlook Business


A Growing Appetite
Banking on acquisitions, Torrent Pharma is focused on strengthening its presence in the domestic market

Krishna Gopalan

Castell To Storm In

With a focus on the premium segment, German stationary major Faber Castell is looking to double its revenues in India within five years    

Shruti Venkatesh | APR 09 , 2019

Bring on the Battle

With the launch of its affordable Galaxy M series, Samsung takes on Xiaomi and hopes to regain some lost ground

Krishna Gopalan | JAN 28 , 2019

‘Interpersonal conflict costs India $156 billion every year’

Stuart Diamond, global expert in negotiation, spoke about the need for effective, empathetic interactions

Asha Menon | JAN 17 , 2019

‘Collaboration, not threats help in negotiation’

Stuart Diamond, author and University of Pennsylvania professor in negotiation, shared insights from designing a successful negotiating model  

Asha Menon | JAN 17 , 2019

The late bloomer

ITC is banking on its distribution and differentiated products to become a serious player in the highly competitive dairy industry . Can it pull it off? 

Krishna Gopalan | JAN 02 , 2019

The Big Boost

With acquisition of GSK Consumer Healthcare, HUL becomes the largest foods company in India. But will the expensive bet pay off?

Krishna Gopalan | DEC 05 , 2018

Concrete Gains

After consolidating its position in the South and East, Dalmia Bharat is snapping up distressed assets to gain a national footprint

Krishna Gopalan | MAR 22 , 2018

A Growing Appetite

Banking on acquisitions, Torrent Pharma is focused on strengthening its presence in the domestic market

Krishna Gopalan | DEC 04 , 2017

Passage to America

Amazon’s Global Selling program is providing a much-needed platform to Indian sellers to export their products across the US and other markets 

Krishna Gopalan | OCT 13 , 2017

Infy's Saviour

Can Nandan Nilekani steer Infosys back on track as the company grapples with uncertainty following Sikka’s exit? 

Krishna Gopalan | AUG 31 , 2017

Toying with reality

Indian marketers are seeing value in virtual and augmented reality-based initiatives

Himanshu Kakkar | AUG 04 , 2017

Exploring Forbidden Territory

Brands get bolder on the web as digital advertising gains momentum

Tasneem Pocketwala | JUN 14 , 2017

A Juicy Affair

Frooti gains market share as Parle Agro goes for a complete product and marketing overhaul

Himanshu Kakkar | MAY 18 , 2017

Much Ado About A Truck

Truck majors are using Bollywood stars to promote their commercial vehicles

Himanshu Kakkar | JAN 26 , 2017

Bharti's futuristic call

Bharti Airtel’s acquisition of an undersea cable company does make sense given the stress on voice revenues

Krishna Gopalan | JAN 18 , 2017

Getting a low with Heineken

United Breweries has systematically ignored the Heineken brand at its own peril 

Krishna Gopalan | DEC 28 , 2016

Britannia is raising the bar

Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?

Bhavik Nair | DEC 26 , 2016

Beyond washing powder Nirma

Nirma’s celebrity advertising strategy may lift its perception for now, but can the brand truly transition to the next level?

Krishna Gopalan | DEC 21 , 2016

Catching them young

Companies are tapping B-school talent for solving their business problems

Himanshu Kakkar | DEC 12 , 2016

Game of Herbs

Homegrown FMCG brands and MNCs are hitching their wagon to the herbal trend

Laveena Iyer | NOV 28 , 2016

Taking Another Ride

TVS has re-launched Victor to increase its motorcycle market-share

Jash Kriplani | SEP 29 , 2016

A Timely Call

The much talked about consolidation in telecom finally gets underway with the RCom-Aircel merger

Krishna Gopalan | SEP 20 , 2016

Jio Ya Maro

It’s a tough battle for telcos as Reliance launches cut-throat data tariffs for its Jio service

Krishna Gopalan | SEP 06 , 2016

Radio's New Mantra

Radio stations are embracing retro music to get the attention of the real spenders

Krishna Gopalan | SEP 01 , 2016