Story of the day


Bharti's futuristic call
Bharti Airtel’s acquisition of an undersea cable company does make sense given the stress on voice revenues

Krishna Gopalan

Much Ado About A Truck

Truck majors are using Bollywood stars to promote their commercial vehicles

Himanshu Kakkar | JAN 26 , 2017

Bharti's futuristic call

Bharti Airtel’s acquisition of an undersea cable company does make sense given the stress on voice revenues

Krishna Gopalan | JAN 18 , 2017

Getting a low with Heineken

United Breweries has systematically ignored the Heineken brand at its own peril 

Krishna Gopalan | DEC 28 , 2016

Britannia is raising the bar

Britannia Industries is evaluating new products like cereal bars and croissants. Will the strategy succeed?

Bhavik Nair | DEC 26 , 2016

Beyond washing powder Nirma

Nirma’s celebrity advertising strategy may lift its perception for now, but can the brand truly transition to the next level?

Krishna Gopalan | DEC 21 , 2016

Catching them young

Companies are tapping B-school talent for solving their business problems

Himanshu Kakkar | DEC 12 , 2016

Game of Herbs

Homegrown FMCG brands and MNCs are hitching their wagon to the herbal trend

Laveena Iyer | NOV 28 , 2016

Taking Another Ride

TVS has re-launched Victor to increase its motorcycle market-share

Jash Kriplani | SEP 29 , 2016

A Timely Call

The much talked about consolidation in telecom finally gets underway with the RCom-Aircel merger

Krishna Gopalan | SEP 20 , 2016

Jio Ya Maro

It’s a tough battle for telcos as Reliance launches cut-throat data tariffs for its Jio service

Krishna Gopalan | SEP 06 , 2016

Radio's New Mantra

Radio stations are embracing retro music to get the attention of the real spenders

Krishna Gopalan | SEP 01 , 2016

Cashing In

The HDFC Life-Max Life merger ticks the right boxes for both promoters

Krishna Gopalan | JUL 26 , 2016

It's a long eclipse for Sun TV

Already grappling with poor ad revenues, AIADMK’s second term is bad news for the TN-based broadcaster

Krishna Gopalan | JUN 02 , 2016

Going at it again

Mahindra & Mahindra's NuvoSport is another attempt at breaking into the compact SUV market

Krishna Gopalan | APR 26 , 2016

Drawing the battle lines

Bharti Airtel's spending spree is preparation for Reliance Jio's imminent launch

Krishna Gopalan | APR 21 , 2016

Honey, we want your money

Financial services firms are customising products and services for women

Laveena Iyer | MAR 22 , 2016

Bisleri pops the cola

Bisleri Pop marks Ramesh Chauhan's return to carbonated drinks

Krishna Gopalan | MAR 03 , 2016

Not Just Kids Play

Dabur and Himalaya are flexing their muscles in baby products

Himanshu Kakkar | FEB 15 , 2016

Sticky business?

HUL wants to crack the ayurvedic products market through Indulekha

Krishna Gopalan | DEC 23 , 2015

Is more the merrier?

Global auto suppliers setting up base is a threat and an opportunity

Himanshu Kakkar | DEC 17 , 2015

Not taking the nearest exit

Infra companies wanting to sell road assets find themselves in a buyers market

Jitendra Kumar Gupta | DEC 15 , 2015

The do or die Idea

Idea’s aggression has kept it from becoming a fringe player. But can its investments pay-off?

Krishna Gopalan | DEC 08 , 2015

Choose your burger. No, really!

McDonald’s new McSpicy ad breaks clutter and creates brand ownership

Himanshu Kakkar | DEC 01 , 2015

Pick me up

Major online retailers are betting on offline pick-up stores to spread their reach

Sonia Mariam Thomas | NOV 26 , 2015