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        • BCCI's Fair And Equal Play

          BCCI’s decision to bring in pay parity between men and women cricketers in the country is a momentous chapter in the history of the sport in India

          Kamalika Ghosh - November 29, 2022
        • Sonu Sood, Actor and Entrepreneur

          From loving makki di roti and sarso da saag to breaking his leg playing cricket, actor and entrepreneur Sood is as desi as it gets

          Outlook Business - June 29, 2022
        • Editor’s Note

          As people next door become influencers on the power of their stories and brands bank on their relatability to influence our consumption behaviour, will this influence ‘heal the world and make it a better place’?

          Suchetana Ray - October 30, 2021
        • The Rise And Rise Of Sports NFTs

          While Amitabh Bachchan has become the first Indian celebrity to launch his own NFT collection, major cricket boards such as BCCI are waiting it out before tying up with any NFT platform. Can this change for the better?

          Soumitra Bose - October 01, 2021
        • Kishan Jain

          The director of Goldmedal Electricals cannot get enough of Switzerland — a country he believes is just perfect

          January 03, 2020
        • Sun TV still has a solid business. Can the stock be a star performer again?

          Sun TV Network is facing tough competition on its turf, but with timely bets on movies and cricket, it could be on the rise

          Kripa Mahalingam - April 18, 2020
        • Ramesh Nair

          JLL India CEO and country head sneaks time out of his busy schedule to catch up on his reading or stay updated on tennis and cricket games

          March 11, 2020
        • Why Nike just couldn’t do it in India

          The legendary sports shoes giant has failed to make it big in India. Its multibillion rupee bet on cricket was just a bad one

          Krishna Gopalan - March 05, 2020
        • Ketan Patel

          For the CEO of CASHe, cricket is not just a sport, and khichdi beats every other dish in the world  

          January 31, 2020
        • Batting beyond frontiers

          Borderlines blur when it comes to cricket fanaticism and Sony Sports conveys that in the most heartwarming way

          Shruti Venkatesh - December 03, 2019