September 9th was a red-letter day for the world’s largest two-wheeler maker — Hero MotoCorp. The company commenced operations at its first ever manufacturing unit outside India, at Villa Rica in Colombia. It entails an investment of $70 million ($38 million as capex and the rest as working capital). Hero’s plan is to serve all nearby markets from the Colombian plant.
Hero MotoCorp's big battle
The Goliath of the Indian two-wheeler market needs to fight like David to win overseas
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