E-tail gets Real

After strengthening their presence online, e-commerce players sniff out a lucrative market offline

Illustration: Kishore Das

The landscape of India’s Garden City, Bengaluru, changes when you enter Electronic City. If you see it in the right hour — the greenery is manicured, buildings are towering and shimmering, and the roads stretch to a farther horizon. In the midst of all that opulence, it is still hard to miss a sprawling new addition — the Lenskart store.