Shruti Venkatesh : Business Articles and Interviews | Outlook Business
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Shruti Venkatesh

With its Soap with a Lump initiative, Lux stresses on the importance of self-examination and...

Two IIM grads pursued their love for kathi rolls with single-mindedness, and today run a $220...

VIP has strengthened its lead in the market with a strong, diversified portfolio. As the...

Star Sports sets the tone for the ICC World Cup with a cheeky and playful campaign

Shoppers Stop’s new campaign tackles an age-old stereotype, with sass and style

In a free-wheeling chat, Amuleek Singh Bijral takes a deep dive into the strategies and...

With innovation, diversification and a well-made brew, Chai Point and Chaayos are taking over the...

With its new campaign, Maggi urges millennials to step into the kitchen and become...

Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products...

With its new campaign set in UP's Banwari Tola, Gillette is cutting into stereotypes and winning...

Tanishq showcases its customer-centricity and customisation through its new campaign

Tradition peppered with science makes Nestlé’s new campaign an instant hit

Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers

With ‘What a Delivery’, Swiggy has dovetailed its strong point with a cricketing high...

With a focus on the premium segment, German stationary major Faber Castell is...

Spotify’s new campaign uses local references to communicate its global...

Olx's 'Set Hai ’campaign seeks to reinforce itself as the ultimate smart choice...

Where most investors see trouble, Anil Shah sees an opportunity and that has helped him stay...

By riding business and earning cycles, Invesco’s Amit Ganatra’s stock bets have paid...

In a new study, McKinsey Global Institute notes how digital technology can transform traditional...

Bournvita's new campaign tells parents why they should look beyond the academic scorecard and let...

Noel Tata’s astute business sense and a unique retail strategy have enabled Trent to...

Monster urges young professionals to strive for the right work-life balance

IPL’s new campaign celebrates the level-playing field it provides for young aspirants and...

Auto ancillaries and manufacturers in Chakan remain cautiously optimistic of demand uptick...

In its bid to level the playing field for offline retailers, the new...