Shruti Venkatesh : Business Articles and Interviews | Outlook Business
Home » Author
Shruti Venkatesh

HDFC Life’s new campaign highlights the importance of accepting setbacks as key steps...

Mumbai Police’s new campaign tries to rein in incessant honkers with a ‘punishing...

With its trademark quirk, Swiggy’s new campaign attempts to sensitise...

Amul has stayed relevant through nearly seven decades, with smart messaging and efficiency. Now...

Nykaa’s brand film featuring Laxmi Agarwal challenges the stereotypical notions of...

One of the earliest fitness companies in India is struggling with a ‘debt-flab’...

Aditya Birla Sun Life Mutual Fund highlights the benefits of SIP by drawing a parallel with...

With Vinay Pathak as ‘Subbu’, Kotak Mahindra highlights the benefits of their...

With a parody on a popular web-series, LazyPay’s new campaign tells users how they can...

Kellogg’s breakfast cereal elbowed its way into a difficult market, dominated by...

Borderlines blur when it comes to cricket fanaticism and Sony Sports conveys that in the most...

MP Birla Cement strikes the right balance of strong relations and sustainable cement in its...

Unacademy lauds the spirit of students with its latest ad campaign while encouraging them to...

With its new campaign ‘Baat Badal De’, Licious wants consumers to ask...

Tata Capital showcases its trustworthiness through a series of three hilarious ad...

Doctors can now preset a surgery, sit back and gently guide a robot to do the procedure, even...

Lotte conjures up an argument around its iconic toffee brand by mixing a cocktail of...

Ford India looks to shatter its ‘costly ownership’ perception with a witty take...

With its new campaign, Haier India lauds sportspersons who accomplish feats much like its new...

With slice-of-life instances, Fullerton India shows how it can help in fulfilling aspirations...

DSP Mutual Fund ropes in internet sensation ‘Dancing Uncle’ to show how investors...

With a witty campaign, MOFS establishes the importance of sticking to quality when investing...

From e-clinics and virtual diagnostics to apps that alert your doctor when you miss a dose,...

By striking the right balance between independence and accountability, work-from-home policy...

With its gourmet offerings, Teabox has moved the modest chai much beyond mass produced and...

Before the UEFA Champions League kicks off, Sony Pictures Sports Network urges football fans...