Shruti Venkatesh : Business Articles and Interviews | Outlook Business
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Shruti Venkatesh

Lotte conjures up an argument around its iconic toffee brand by mixing a cocktail of...

Ford India looks to shatter its ‘costly ownership’ perception with a witty take...

With its new campaign, Haier India lauds sportspersons who accomplish feats much like its new...

With slice-of-life instances, Fullerton India shows how it can help in fulfilling aspirations...

DSP Mutual Fund ropes in internet sensation ‘Dancing Uncle’ to show how investors...

With a witty campaign, MOFS establishes the importance of sticking to quality when investing...

From e-clinics and virtual diagnostics to apps that alert your doctor when you miss a dose,...

By striking the right balance between independence and accountability, work-from-home policy...

Before the UEFA Champions League kicks off, Sony Pictures Sports Network urges football fans...

Pidilite and Ogilvy create yet another blockbuster ad for Fevikwik, urging consumers to...

Tik Tok asks users to curb negativity and reflect before posting online through a series of...

Farming tools no longer mean just a plough and a tractor, but smart devices guided by big...

Like the covert Japanese warriors, this start-up works in the shadows, setting right a broken...

With its gourmet offerings, Teabox has moved the modest chai much beyond mass produced and...

Dove and Ogilvy India shatter stereotypes around beautiful hair by celebrating women who...

With real and reel life stories, Google Pay’s campaign showcases how one simple payment...

Through real-life examples, Colgate Palmolive encourages people to adopt a positive...

With a hilarious and adorable commercial, Star India points out the perils of making your...

After strengthening their presence online, e-commerce players sniff out a lucrative market...

The adorable couple — Asha and Bala — are back, as Vodafone once again reminds...

Netflix highlights the depth and width of its content library through a series of ten...

Through the story of an aspiring boxer, Pond's encourages women to follow their dreams

Nestaway reaches out to women looking to migrate to a new city in their campaign #GharForHer

Twitter emphasises the power of collective in its first ever campaign created for India

With its Soap with a Lump initiative, Lux stresses on the importance of self-examination and...

Two IIM grads pursued their love for kathi rolls with single-mindedness, and today run a $220...