Shruti Venkatesh : Business Articles and Interviews | Outlook Business
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Shruti Venkatesh

Before the UEFA Champions League kicks off, Sony Pictures Sports Network urges football fans...

Pidilite and Ogilvy create yet another blockbuster ad for Fevikwik, urging consumers to...

Tik Tok asks users to curb negativity and reflect before posting online through a series of...

Farming tools no longer mean just a plough and a tractor, but smart devices guided by big...

Like the covert Japanese warriors, this start-up works in the shadows, setting right a broken...

With its gourmet offerings, Teabox has moved the modest chai much beyond mass produced and...

Dove and Ogilvy India shatter stereotypes around beautiful hair by celebrating women who...

With real and reel life stories, Google Pay’s campaign showcases how one simple payment...

Through real-life examples, Colgate Palmolive encourages people to adopt a positive...

With a hilarious and adorable commercial, Star India points out the perils of making your...

After strengthening their presence online, e-commerce players sniff out a lucrative market...

The adorable couple — Asha and Bala — are back, as Vodafone once again reminds...

Netflix highlights the depth and width of its content library through a series of ten...

Through the story of an aspiring boxer, Pond's encourages women to follow their dreams

Nestaway reaches out to women looking to migrate to a new city in their campaign #GharForHer

Twitter emphasises the power of collective in its first ever campaign created for India

With its Soap with a Lump initiative, Lux stresses on the importance of self-examination and...

Two IIM grads pursued their love for kathi rolls with single-mindedness, and today run a $220...

VIP has strengthened its lead in the market with a strong, diversified portfolio. As the...

Star Sports sets the tone for the ICC World Cup with a cheeky and playful campaign

Shoppers Stop’s new campaign tackles an age-old stereotype, with sass and style

With a powerful client base and an all-in-one package, the contract R&D firm Syngene is...

In a free-wheeling chat, Amuleek Singh Bijral takes a deep dive into the strategies and...

With innovation, diversification and a well-made brew, Chai Point and Chaayos are taking over the...

With its new campaign, Maggi urges millennials to step into the kitchen and become...

Male-grooming is more than a finger comb and a razor now. Brands are selling innovative products...