Shruti Venkatesh : Business Articles and Interviews | Outlook Business
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Shruti Venkatesh

As India battens the hatches to battle COVID-19, Amul’s foot soldiers are marching lockstep...

A Covid-induced recession globally and a faltering economy back home could well mean that a...

Tata Gluco Plus’ campaign is a heady mix of hilarious stories and rhythmic Malgudi Days...

As markets across the world falter, India's expensive valuation and faltering growth find a...

DSP Mutual Fund’s Atul Bhole does not shy away from expensive valuation because the best...

On the sidelines of GPTW Summit 2020, Raj Sisodia talks about Conscious Capitalism and...

Dating apps are getting a lot of love, but they have a long way to go before making any...

Design Cafe’s campaign tells one how to maximise the utility of minimal space with...

Asit Bhandarkar, fund manager, JM Financial Asset Management, knows the value of cautious and...

Edelweiss Mutual Fund’s Harshad Patwardhan trusts in diligent research to spot...

Oreo’s new ad is a delightful combination of playfulness and poignancy

Arun Maira talks about 'human resource' and explains the democratic way of doing business, on the...

Exclusive interview with Nirmalya Kumar on the sidelines of GPTW Summit 2020

Epigamia has become eponymous with flavoured yoghurt in the country, by transforming the...

iD Fresh Food’s quirky films highlight the innovativeness of its new products in...

HDFC Life’s new campaign highlights the importance of accepting setbacks as key steps...

Mumbai Police’s new campaign tries to rein in incessant honkers with a ‘punishing...

With its trademark quirk, Swiggy’s new campaign attempts to sensitise...

Amul has stayed relevant through nearly seven decades, with smart messaging and efficiency. Now...

Nykaa’s brand film featuring Laxmi Agarwal challenges the stereotypical notions of...

One of the earliest fitness companies in India is struggling with a ‘debt-flab’...

A host of start-ups have set Up shop in regional languages — for a Bharat that’s much...

Aditya Birla Sun Life Mutual Fund highlights the benefits of SIP by drawing a parallel with...

With Vinay Pathak as ‘Subbu’, Kotak Mahindra highlights the benefits of their...

With a parody on a popular web-series, LazyPay’s new campaign tells users how they can...

Kellogg’s breakfast cereal elbowed its way into a difficult market, dominated by...