Tata Motors is focused on regaining 50% market share in the mid and long term in the electric car segment, said MD of Tata Passenger Electric Mobility Shailesh Chandra on Tuesday.
The company’s market share in the electric car segment has decline in the last few months as competition has intensified in the market with other players also coming in, Chandra said.
“But that (entry of other electric carmakers) is important for market expansion,” he said.
According to the data of the Federation of Dealers Association, the market share of Tata Motors in electric passenger vehicles was 38% in March 2025, compared to MG Motor’s 31% and Mahindra’s 15% during the same month.
Tata Motors, which had a share of more than 80% in FY23 in electric PVs, saw a further declined to about 35% in May while that of MG Motor’s stood at 30% and Mahindra increasing to 21%.
“Focus is on maintain the 50% mark in the medium and long term,” Chandra said.
He said that with the recent launch of Harrier EV, and Seirra EV lined up for the second half of the financial year, the company will be able to gain volumes in EV sales.
Production targets intact
The company also said that the ongoing restrictions on rare earth magnets were not expected to impact the production targets and launch timelines of the company’s EV models.
“Currently, I think there's no panic because we believe the supplies are coming through. There's no production curtailment. Nothing is being planned at this point in time,” said PB Balaji, CFO of Tata Motors.
He indicated while the company was expecting that the issue will get resolved soon, it was also looking for alternatives in terms of technologies and suppliers.
According to some media reports, the country’s largest carmaker Maruti Suzuki has revised its production target of its first electric car e Vitara for the first half of FY26. From the earlier 26,500 units, the company now plans to produce about 8,200 units in the April to September period.
