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Fandom Shopping

A whole bunch of merchandising start-ups are cashing in on pop culture

The Souled Store

For The Big Bang Theory fan, Ajay Bhatia, finding T-shirts like the ones his favourite character Sheldon Cooper sported was a pain four years ago. There was no website or offline store that he did not comb through, but none of them offered what he was looking for. That was until he landed on VoxPop, an online store for pop culture merchandise. Today, the 20-year-old enthusiast is a frequent buyer at VoxPop and has an impressive collection of posters, T-shirts and more. As for Sheldon Cooper, many of his popular zingers, especially ‘Bazinga’, can be found on VoxPop’s T-shirts, wallets and even, socks.