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Now that perishables are being peddled online, could furniture be far behind?

Soumik Kar

few months before online home décor and furniture store Pepperfry’s scheduled launch in January 2012, 59-year-old Jugal Kishore got a call from the company’s founders. They introduced the company as an online furniture player and said they wanted to meet him with a business proposal. Kishore, who runs a furniture business in Boranada, Jodhpur, making beds, sofas and other household items, said the eventual meeting proved to be an eye-opener for him, given that the group of educated big-city men he met says they planned to sell king-sized beds, sofas and coffee tables on the internet. At first, he laughed and shooed them away.