Click, buy, DIY

Now that perishables are being peddled online, could furniture be far behind?

Soumik Kar

few months before online home décor and furniture store Pepperfry’s scheduled launch in January 2012, 59-year-old Jugal Kishore got a call from the company’s founders. They introduced the company as an online furniture player and said they wanted to meet him with a business proposal. Kishore, who runs a furniture business in Boranada, Jodhpur, making beds, sofas and other household items, said the eventual meeting proved to be an eye-opener for him, given that the group of educated big-city men he met says they planned to sell king-sized beds, sofas and coffee tables on the internet. At first, he laughed and shooed them away.