Meta has disabled a feature in its Muse AI tool that allowed users to generate images by referencing public Instagram accounts.
The decision follows a swift public backlash regarding data privacy, unconsented image scraping, and digital consent.
Muse AI is the first media generation model developed by Superintelligence Labs and was touted as Meta's most powerful AI image generator.
Social media platform Meta has scrapped a controversial feature in its recently announced Muse AI image generator after concerns over data privacy and image scraping sparked an outcry.
The new feature announced this week enabled users to create AI images using public Instagram accounts. Met now says it has taken note of "feedback" and that the feature is no longer available.
1 June 2026
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"We’ve heard the feedback that this feature missed the mark, so it’s no longer available," Meta said.
Earlier this week, Meta had announced that one way for people to generate images in Meta AI is by @-mentioning public Instagram accounts that they want to reference.
"Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way," Meta explained as it removed the feature.
Meta's recent announcement of Muse Image, touted as its most powerful AI image generator and first media generation model developed by Superintelligence Labs, had drawn criticism and user concerns over data privacy, image scraping and consent.
Amid the outcry over the new feature, Indian government this week said it will assess Meta's Muse AI image generator under the existing legal framework.
IT Secretary S Krishnan had said on Thursday that the ministry will examine representations it receives.AS
