5paisa Capital has partnered with OpenAI to offer AI-powered investing insights and decision support.
The company plans to make its broking services accessible within ChatGPT through conversational AI.
The collaboration aims to deliver personalised investing experiences while keeping investors in control of their decisions.
5paisa Capital Ltd, a fintech company and discount broker, has partnered with OpenAI to integrate advanced artificial intelligence across the investing and trading journey, bringing personalised insights and advisory support to its retail investors.
This tie-up will enable the delivery of personalised, AI-driven advisory and decision support across the investing journey, making 5paisa Capital the first broking platform to make its services accessible within ChatGPT, the company said in a statement on Sunday.
4 July 2026
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As part of the collaboration, 5paisa plans to deploy AI across its platform to help users discover opportunities, understand market developments, analyse portfolios, and make more informed decisions, it said.
"By combining 5paisa's deep understanding of investor needs with OpenAI's cutting-edge AI capabilities, we aim to create a more intuitive, personalised, and informed investing experience, while ensuring that investors remain firmly in control of their decisions," the company's MD and CEO, Gaurav Seth, said.
As part of the next phase of the collaboration, he said, 5paisa also plans to make its services accessible within ChatGPT, enabling users to engage with investing and trading experiences through conversational AI.
