Somdyuti Datta Ray : Business Articles and Interviews | Outlook Business
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Somdyuti Datta Ray

Times of India releases funky local raps that urge you to go out and explore your city

Amazon wants you to upgrade your lifestyle with its Alexa-enabled Echo

Pidilite Industries’ Fevicol reinforces why it’s the best waterproof adhesive in yet...

All Out defends a mother's tough parenting style in its latest TVC but not everyone is convinced...

It all starts with a brave small step, Oxemberg iterates in its latest campaign

Howrah’s traditional industries like jute and foundries are struggling, while younger...

Communicate openly to bridge that generation gap, says Heineken in its latest ad campaign

Why put up with a job you dislike when you can find one that you love?

5Star 3D promises to transport you to new places, after just one bite

You can get where you want to in time, if only you look before you leave, says Google Maps

Dr Joy & Dr Margi Desai were determined that their kids inherit the ambitious gene

Despite demanding careers, how Payal and Rajesh Nath raised their only daughter with great skill...

Zomato goes all out to get your attention in this latest ad campaign

Pidilite Industries’ Fevikwik forges a new bond with its women customers

Reliance General Insurance takes the four-legged route in its latest commercial for car...

Ola wants you to know that calling for an auto now is as simple as booking a cab 

In fighting off a patriarchal society to claim what rightfully belonged to her, Lata Bajoria...

From being a victim of war to moulding herself into a restaurateur, Monica Liu is a classic rags...

Godrej Locking Solutions has the ultimate failsafe product to protect your home

Panetteria has a do-it-yourself solution for the average woman's cooking woes

In its latest campaign, Haier presents itself as a unifier of eccentric members in each...

Uber India assures its drivers of support at all times

Xiaomi insists that when buying a smartphone, it's either a Redmi or nothing

Merck’s Neurobion urges India to lend a helping hand to four bravehearts

To quit smoking isn't easy but it's possible, Nicotex shows you how

In a battle of crusts, Pizza Hut shows who’s the ultimate winner

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