Everybody has that one friend, who says he’s only five minutes away, but inevitably arrives half an hour later. And the culprit more often than not is an inescapable traffic jam. Now that is an excuse that’s almost always believable. However, there is a way we can avoid this all by just timing our travel better and Google Maps emphasises just that in its latest edition of the ‘Look before you leave’ campaign.

Initially launched in November 2016, the search