Ad Break : Breaking down the latest ads on air | Outlook Business
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AD BREAK

Power of Choice
Dove and Ogilvy India shatter stereotypes around beautiful hair by celebrating women who dared to break norms

Shruti Venkatesh

Champions Rise

Before the UEFA Champions League kicks off, Sony Pictures Sports Network urges football fans to catch the game live even in the wee hours of night

Shruti Venkatesh | SEP 17 , 2019

A 'kwik' fix

Pidilite and Ogilvy create yet another blockbuster ad for Fevikwik, urging consumers to reuse, not discard

Shruti Venkatesh | SEP 10 , 2019

‘Second’ Thought

Tik Tok asks users to curb negativity and reflect before posting online through a series of relatable ad films

Shruti Venkatesh | SEP 03 , 2019

Power of Choice

Dove and Ogilvy India shatter stereotypes around beautiful hair by celebrating women who dared to break norms

Shruti Venkatesh | AUG 27 , 2019

Money Matters

With real and reel life stories, Google Pay’s campaign showcases how one simple payment can create a huge impact

Shruti Venkatesh | AUG 20 , 2019

Smile, please!

Through real-life examples, Colgate Palmolive encourages people to adopt a positive attitude

Shruti Venkatesh | AUG 12 , 2019

Tricky theatrics

With a hilarious and adorable commercial, Star India points out the perils of making your kids watch adult content

Shruti Venkatesh | AUG 05 , 2019

Out of the frame

Bausch + Lomb India’s new campaign ‘Blame the frame’ is a humorous depiction of situations where spectacles get in the way

Patricia Hou | JUL 30 , 2019

Age No Bar

The adorable couple — Asha and Bala — are back, as Vodafone once again reminds its customers to celebrate life to the fullest

Shruti Venkatesh | JUL 16 , 2019

One For All

Netflix highlights the depth and width of its content library through a series of ten ads

Shruti Venkatesh | JUL 09 , 2019

Box away inhibitions

Through the story of an aspiring boxer, Pond's encourages women to follow their dreams

Shruti Venkatesh | JUL 02 , 2019

Home away from home

Nestaway reaches out to women looking to migrate to a new city in their campaign #GharForHer

Shruti Venkatesh | JUN 26 , 2019

#Power of Tweeple

Twitter emphasises the power of collective in its first ever campaign created for India

Shruti Venkatesh | JUN 18 , 2019

Holistic beauty

With its Soap with a Lump initiative, Lux stresses on the importance of self-examination and early detection of breast cancer

Shruti Venkatesh | JUN 11 , 2019

The Ultimate Crown

Star Sports sets the tone for the ICC World Cup with a cheeky and playful campaign

Shruti Venkatesh | JUN 05 , 2019

Changing Times

Shoppers Stop’s new campaign tackles an age-old stereotype, with sass and style

Shruti Venkatesh | MAY 28 , 2019

Mission Cook

With its new campaign, Maggi urges millennials to step into the kitchen and become independent

Shruti Venkatesh | MAY 21 , 2019

Razor sharp

With its new campaign set in UP's Banwari Tola, Gillette is cutting into stereotypes and winning hearts, all at once

Shruti Venkatesh | MAY 14 , 2019

One for all

Tanishq showcases its customer-centricity and customisation through its new campaign

Shruti Venkatesh | MAY 07 , 2019

Nutritiously Yours

Tradition peppered with science makes Nestlé’s new campaign an instant hit

Shruti Venkatesh | APR 30 , 2019

An Original Voice

Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers

Shruti Venkatesh | APR 23 , 2019

Power play

With ‘What a Delivery’, Swiggy has dovetailed its strong point with a cricketing high point

Shruti Venkatesh | APR 16 , 2019

Spot-On Playlist

Spotify’s new campaign uses local references to communicate its global expertise

Shruti Venkatesh | APR 08 , 2019

All 'Set' for Success

Olx's 'Set Hai ’campaign seeks to reinforce itself as the ultimate smart choice destination

Shruti Venkatesh | APR 02 , 2019