Ad Break : Breaking down the latest ads on air | Outlook Business
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AD BREAK

The complete package
With Vinay Pathak as ‘Subbu’, Kotak Mahindra highlights the benefits of their ‘complete’ life insurance

Shruti Venkatesh

The priority list

MediBuddy reminds people about prioritising their health, and the campaign couldn’t have come at a more crucial time

Shruti Venkatesh | MAR 31 , 2020

Melodious Musings

Tata Gluco Plus’ campaign is a heady mix of hilarious stories and rhythmic Malgudi Days tune

Shruti Venkatesh | MAR 17 , 2020

Maximising space

Design Cafe’s campaign tells one how to maximise the utility of minimal space with smart interiors

Shruti Venkatesh | MAR 09 , 2020

Offline Commitments

Oreo’s new ad is a delightful combination of playfulness and poignancy

Shruti Venkatesh | MAR 03 , 2020

Coconut Cure

iD Fresh Food’s quirky films highlight the innovativeness of its new products in style

Shruti Venkatesh | FEB 25 , 2020

Rise above the failure

HDFC Life’s new campaign highlights the importance of accepting setbacks as key steps to success

Shruti Venkatesh | FEB 18 , 2020

Horn ‘Not’ Okay Please

Mumbai Police’s new campaign tries to rein in incessant honkers with a ‘punishing signal’

Shruti Venkatesh | FEB 11 , 2020

F... for Falooda

With its trademark quirk, Swiggy’s new campaign attempts to sensitise ‘hangry’ customers

Shruti Venkatesh | JAN 28 , 2020

Redefining beauty

Nykaa’s brand film featuring Laxmi Agarwal challenges the stereotypical notions of beauty

Shruti Venkatesh | JAN 22 , 2020

Tips to SIP

Aditya Birla Sun Life Mutual Fund highlights the benefits of SIP by drawing a parallel with life’s ups and downs

Shruti Venkatesh | JAN 13 , 2020

The complete package

With Vinay Pathak as ‘Subbu’, Kotak Mahindra highlights the benefits of their ‘complete’ life insurance

Shruti Venkatesh | JAN 07 , 2020

It pays to be lazy

With a parody on a popular web-series, LazyPay’s new campaign tells users how they can avail hassle-free credit with a single click

Shruti Venkatesh | DEC 23 , 2019

Batting beyond frontiers

Borderlines blur when it comes to cricket fanaticism and Sony Sports conveys that in the most heartwarming way

Shruti Venkatesh | DEC 20 , 2019

Cementing Relations

MP Birla Cement strikes the right balance of strong relations and sustainable cement in its two-part ad campaign

Shruti Venkatesh | DEC 17 , 2019

One academy

Unacademy lauds the spirit of students with its latest ad campaign while encouraging them to crack any exam with the help of its platform

Shruti Venkatesh | DEC 10 , 2019

It’s de'licious'

With its new campaign ‘Baat Badal De’, Licious wants consumers to ask ‘Where it’s from?’ and not just ‘What’s the recipe?’

Shruti Venkatesh | NOV 26 , 2019

Bang for the buck

Tata Capital showcases its trustworthiness through a series of three hilarious ad films

Shruti Venkatesh | NOV 21 , 2019

Coffier or Toffier?

Lotte conjures up an argument around its iconic toffee brand by mixing a cocktail of nostalgia and new gen references

Shruti Venkatesh | NOV 12 , 2019

An af’ford’able matter

Ford India looks to shatter its ‘costly ownership’ perception with a witty take on gossipmongers

Shruti Venkatesh | NOV 04 , 2019

Made of Mettle

With its new campaign, Haier India lauds sportspersons who accomplish feats much like its new range of washing machines — without making any noise

Shruti Venkatesh | OCT 29 , 2019

Dare to dream

With slice-of-life instances, Fullerton India shows how it can help in fulfilling aspirations of people

Shruti Venkatesh | OCT 22 , 2019

Investor’s Delight

DSP Mutual Fund ropes in internet sensation ‘Dancing Uncle’ to show how investors can time the market better with DAAFs

Shruti Venkatesh | OCT 15 , 2019

Quality first

With a witty campaign, MOFS establishes the importance of sticking to quality when investing in the markets

Shruti Venkatesh | OCT 09 , 2019

Safety First

With a witty campaign featuring Ayushmann Khurrana, Godrej Security Solutions urges people to prioritise security at home

OCT 01 , 2019