Ad Break : Breaking down the latest ads on air | Outlook Business
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AD BREAK

Batting beyond frontiers
Borderlines blur when it comes to cricket fanaticism and Sony Sports conveys that in the most heartwarming way

Shruti Venkatesh

Tips to SIP

Aditya Birla Sun Life Mutual Fund highlights the benefits of SIP by drawing a parallel with life’s ups and downs

Shruti Venkatesh | JAN 13 , 2020

The complete package

With Vinay Pathak as ‘Subbu’, Kotak Mahindra highlights the benefits of their ‘complete’ life insurance

Shruti Venkatesh | JAN 07 , 2020

It pays to be lazy

With a parody on a popular web-series, LazyPay’s new campaign tells users how they can avail hassle-free credit with a single click

Shruti Venkatesh | DEC 23 , 2019

Batting beyond frontiers

Borderlines blur when it comes to cricket fanaticism and Sony Sports conveys that in the most heartwarming way

Shruti Venkatesh | DEC 20 , 2019

Cementing Relations

MP Birla Cement strikes the right balance of strong relations and sustainable cement in its two-part ad campaign

Shruti Venkatesh | DEC 17 , 2019

One academy

Unacademy lauds the spirit of students with its latest ad campaign while encouraging them to crack any exam with the help of its platform

Shruti Venkatesh | DEC 10 , 2019

It’s de'licious'

With its new campaign ‘Baat Badal De’, Licious wants consumers to ask ‘Where it’s from?’ and not just ‘What’s the recipe?’

Shruti Venkatesh | NOV 26 , 2019

Bang for the buck

Tata Capital showcases its trustworthiness through a series of three hilarious ad films

Shruti Venkatesh | NOV 21 , 2019

Coffier or Toffier?

Lotte conjures up an argument around its iconic toffee brand by mixing a cocktail of nostalgia and new gen references

Shruti Venkatesh | NOV 12 , 2019

An af’ford’able matter

Ford India looks to shatter its ‘costly ownership’ perception with a witty take on gossipmongers

Shruti Venkatesh | NOV 04 , 2019

Made of Mettle

With its new campaign, Haier India lauds sportspersons who accomplish feats much like its new range of washing machines — without making any noise

Shruti Venkatesh | OCT 29 , 2019

Dare to dream

With slice-of-life instances, Fullerton India shows how it can help in fulfilling aspirations of people

Shruti Venkatesh | OCT 22 , 2019

Investor’s Delight

DSP Mutual Fund ropes in internet sensation ‘Dancing Uncle’ to show how investors can time the market better with DAAFs

Shruti Venkatesh | OCT 15 , 2019

Quality first

With a witty campaign, MOFS establishes the importance of sticking to quality when investing in the markets

Shruti Venkatesh | OCT 09 , 2019

Safety First

With a witty campaign featuring Ayushmann Khurrana, Godrej Security Solutions urges people to prioritise security at home

OCT 01 , 2019

Sheep Smart

Instead of counting sheep to sleep, Wakefit tells you to heed the sleep BaaBaa’s advice

SEP 24 , 2019

Champions Rise

Before the UEFA Champions League kicks off, Sony Pictures Sports Network urges football fans to catch the game live even in the wee hours of night

Shruti Venkatesh | SEP 17 , 2019

A 'kwik' fix

Pidilite and Ogilvy create yet another blockbuster ad for Fevikwik, urging consumers to reuse, not discard

Shruti Venkatesh | SEP 10 , 2019

‘Second’ Thought

Tik Tok asks users to curb negativity and reflect before posting online through a series of relatable ad films

Shruti Venkatesh | SEP 03 , 2019

Power of Choice

Dove and Ogilvy India shatter stereotypes around beautiful hair by celebrating women who dared to break norms

Shruti Venkatesh | AUG 27 , 2019

Money Matters

With real and reel life stories, Google Pay’s campaign showcases how one simple payment can create a huge impact

Shruti Venkatesh | AUG 20 , 2019

Smile, please!

Through real-life examples, Colgate Palmolive encourages people to adopt a positive attitude

Shruti Venkatesh | AUG 12 , 2019

Tricky theatrics

With a hilarious and adorable commercial, Star India points out the perils of making your kids watch adult content

Shruti Venkatesh | AUG 05 , 2019

Out of the frame

Bausch + Lomb India’s new campaign ‘Blame the frame’ is a humorous depiction of situations where spectacles get in the way

Patricia Hou | JUL 30 , 2019