Ad Break : Breaking down the latest ads on air | Outlook Business
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AD BREAK

Made of Mettle
With its new campaign, Haier India lauds sportspersons who accomplish feats much like its new range of washing machines — without making any noise

Shruti Venkatesh

Coffier or Toffier?

Lotte conjures up an argument around its iconic toffee brand by mixing a cocktail of nostalgia and new gen references

Shruti Venkatesh | NOV 12 , 2019

An af’ford’able matter

Ford India looks to shatter its ‘costly ownership’ perception with a witty take on gossipmongers

Shruti Venkatesh | NOV 04 , 2019

Made of Mettle

With its new campaign, Haier India lauds sportspersons who accomplish feats much like its new range of washing machines — without making any noise

Shruti Venkatesh | OCT 29 , 2019

Dare to dream

With slice-of-life instances, Fullerton India shows how it can help in fulfilling aspirations of people

Shruti Venkatesh | OCT 22 , 2019

Investor’s Delight

DSP Mutual Fund ropes in internet sensation ‘Dancing Uncle’ to show how investors can time the market better with DAAFs

Shruti Venkatesh | OCT 15 , 2019

Quality first

With a witty campaign, MOFS establishes the importance of sticking to quality when investing in the markets

Shruti Venkatesh | OCT 09 , 2019

Safety First

With a witty campaign featuring Ayushmann Khurrana, Godrej Security Solutions urges people to prioritise security at home

OCT 01 , 2019

Sheep Smart

Instead of counting sheep to sleep, Wakefit tells you to heed the sleep BaaBaa’s advice

SEP 24 , 2019

Champions Rise

Before the UEFA Champions League kicks off, Sony Pictures Sports Network urges football fans to catch the game live even in the wee hours of night

Shruti Venkatesh | SEP 17 , 2019

A 'kwik' fix

Pidilite and Ogilvy create yet another blockbuster ad for Fevikwik, urging consumers to reuse, not discard

Shruti Venkatesh | SEP 10 , 2019

‘Second’ Thought

Tik Tok asks users to curb negativity and reflect before posting online through a series of relatable ad films

Shruti Venkatesh | SEP 03 , 2019

Power of Choice

Dove and Ogilvy India shatter stereotypes around beautiful hair by celebrating women who dared to break norms

Shruti Venkatesh | AUG 27 , 2019

Money Matters

With real and reel life stories, Google Pay’s campaign showcases how one simple payment can create a huge impact

Shruti Venkatesh | AUG 20 , 2019

Smile, please!

Through real-life examples, Colgate Palmolive encourages people to adopt a positive attitude

Shruti Venkatesh | AUG 12 , 2019

Tricky theatrics

With a hilarious and adorable commercial, Star India points out the perils of making your kids watch adult content

Shruti Venkatesh | AUG 05 , 2019

Out of the frame

Bausch + Lomb India’s new campaign ‘Blame the frame’ is a humorous depiction of situations where spectacles get in the way

Patricia Hou | JUL 30 , 2019

Age No Bar

The adorable couple — Asha and Bala — are back, as Vodafone once again reminds its customers to celebrate life to the fullest

Shruti Venkatesh | JUL 16 , 2019

One For All

Netflix highlights the depth and width of its content library through a series of ten ads

Shruti Venkatesh | JUL 09 , 2019

Box away inhibitions

Through the story of an aspiring boxer, Pond's encourages women to follow their dreams

Shruti Venkatesh | JUL 02 , 2019

Home away from home

Nestaway reaches out to women looking to migrate to a new city in their campaign #GharForHer

Shruti Venkatesh | JUN 26 , 2019

#Power of Tweeple

Twitter emphasises the power of collective in its first ever campaign created for India

Shruti Venkatesh | JUN 18 , 2019

Holistic beauty

With its Soap with a Lump initiative, Lux stresses on the importance of self-examination and early detection of breast cancer

Shruti Venkatesh | JUN 11 , 2019

The Ultimate Crown

Star Sports sets the tone for the ICC World Cup with a cheeky and playful campaign

Shruti Venkatesh | JUN 05 , 2019

Changing Times

Shoppers Stop’s new campaign tackles an age-old stereotype, with sass and style

Shruti Venkatesh | MAY 28 , 2019