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A Dash of Whimsy

Mathrubhumi’s latest campaign reiterates its credibility as a platform for businesses to advertise 

Festivals make for a perfect time for businesses to reclaim, reestablish or assert themselves in the market. It is a given that during (most) festivals, a lot of buying will be happening, but also that a barrage of advertisements will have to be endured. But how do you convince a business that out of all platforms that are available, it would be best to advertise with you?

That’s a fundamental problem that even an established brand like Mathrubhumi faces. Its latest Onam trade campaign contains over-the-top and whimsical films that typify Mala

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