Festivals make for a perfect time for businesses to reclaim, reestablish or assert themselves in the market. It is a given that during (most) festivals, a lot of buying will be happening, but also that a barrage of advertisements will have to be endured. But how do you convince a business that out of all platforms that are available, it would be best to advertise with you?
That’s a fundamental problem that even an established brand like Mathrubhumi faces. Its latest Onam trade campaign contains over-the-top and whimsical films that typify Mala