Death Of A Salesman: An FMCG Tragedy In Two Acts
How Udaan and other modern B2B players are overhauling Indian retail with technology, innovation and predatory discounts, pushing the traditional distributor out of business
Kamalika Ghosh - May 28, 2022
Baked to perfection or set to crumble? This small-to-blockbuster-IPO company is upping the ante
Mrs Bectors Food Specialities operates in a sweet but tough sector, and is now in expansion mode
Anishaa Kumar - June 04, 2021
An Original Voice
Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers
Shruti Venkatesh - April 23, 2019
The year of hype
It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events
Krishna Gopalan - March 25, 2019
Timeless Genius
Parle G’s latest campaign is a hat-tip to its popularity that cuts across generations
Shruti Venkatesh - November 20, 2018
Pulp Fiction
Manpasand Beverages’ dream run is being questioned as the auditor’s untimely exit raises a red flag
Prathamesh Mulye - June 20, 2018
Cookies and Beyond
How Parle Products has ditched its mass brand image by scaling up its premium offerings
Shruti Venkatesh - May 24, 2018
No Longer Street’s Manpasand
Promoter’s market purchase fails to arrest slide in Manpasand Beverages
Prathamesh Mulye - June 08, 2018
Growth Recharge
Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?
Himanshu Kakkar - March 20, 2018
"It's only too common for a small fish to get crushed when titans clash"
Secret Diary Of Subhash Chandra — Part 2
N Mahalakshmi - May 07, 2018
