SUBSCribe
logo
twitterlinkedininstagramUser Profile
search
  • BIG STORY
  • PERSPECTIVE
    • Editor's Note
  • ENTERPRISE
    • STRATEGY
      • HIGH FIVE
      • AD Break
    • MARKETS
      • PIXTORY
        • SPECIALS
        • VIDEOS
        • Spotlight Initiatives
        • C’est La Vie
          • My Favourite
          • Pursuit of Happiness
          • The Good Life
          • Hardbound
        • MAGAZINE
        • EVENTS
        • Death Of A Salesman: An FMCG Tragedy In Two Acts

          How Udaan and other modern B2B players are overhauling Indian retail with technology, innovation and predatory discounts, pushing the traditional distributor out of business

          Kamalika Ghosh - May 28, 2022
        • Baked to perfection or set to crumble? This small-to-blockbuster-IPO company is upping the ante

          Mrs Bectors Food Specialities operates in a sweet but tough sector, and is now in expansion mode  

          Anishaa Kumar - June 04, 2021
        • An Original Voice

          Bisleri banks on a unique brand ambassador to fight counterfeit water bottlers

          Shruti Venkatesh - April 23, 2019
        • The year of hype

          It is a jackpot year for the advertising industry, with brands and political parties looking to spend Rs.90 billion on three mega events

          Krishna Gopalan - March 25, 2019
        • Timeless Genius

          Parle G’s latest campaign is a hat-tip to its popularity that cuts across generations

          Shruti Venkatesh - November 20, 2018
        • Pulp Fiction

          Manpasand Beverages’ dream run is being questioned as the auditor’s untimely exit raises a red flag

          Prathamesh Mulye - June 20, 2018
        • Cookies and Beyond

          How Parle Products has ditched its mass brand image by scaling up its premium offerings

          Shruti Venkatesh - May 24, 2018
        • No Longer Street’s Manpasand

          Promoter’s market purchase fails to arrest slide in Manpasand Beverages

          Prathamesh Mulye - June 08, 2018
        • Growth Recharge

          Eveready is diversifying into the highly competitive confectionery and FMCG segments. Will its gamble pay off?

          Himanshu Kakkar - March 20, 2018
        • "It's only too common for a small fish to get crushed when titans clash"

           Secret Diary Of Subhash Chandra — Part  2

          N Mahalakshmi - May 07, 2018