As you take your first step towards being fit and healthy, Fitso, a fitness application, will help you keep going. Founded by Delhi IIT alumni namely, Saurabh Aggarwal, Naman Sharma and Rahool Sureka in June 2015, Fitso finds fitness events of your interest and also has a database of training professionals, coaches, yoga trainers, physiotherapists etc. “People fail in reaching their fitness goals because of lack of motivation, lack of training and knowledge. The application aims to provide the above to every user,” says Aggarwal.
The company was started with an initial investment of ₹300,000 and currently has about 50 cycling and running groups on board. The application detects the home location of every user and pushes a notification whenever it identifies any new fitness activity happening closely. According to Aggarwal, the app has around 400 active users every day. “We currently have about 100 professionals listed with us. “Depending on the qualification, a workout and training schedule costs anywhere between ₹300 per session to ₹2,000 per session and we charge a 20% commission,” he adds.
The start-up is currently focusing on getting new users on board. “We are advertising by tying up with various fitness brands like Fast and Up (Nutrition), Lean Body Meals (Healthy food restaurant chains) etc. We are also planning to promote various runs in Noida,” explains Aggarwal. Talking about challenges faced by the trio, Aggarwal says that it’s difficult to convince investors since the start-up operates in a niche sector. By virtue of its presence in Delhi and NCR, the Gurgaon based start-up competes with older players like Orobind and HealthifyMe and has future plans of expanding to Mumbai, Bengaluru and Chennai.