AD BREAK

Snacking done right

Amul India wants you to not only watch what you're eating but also what you're calling it

One of the many fascinating aspects of Indian languages is the speaker’s ability to rhyme words and form collective nouns. The rhyming word is nonsensical by itself, but together, it sounds wholesome. Why say tikki when you can say tikki-shikki? It exudes warmth and an informal vibe and still gets the message across. Amul, however, says a strict &lsqu

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