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Non-Stick Bonding

You can get yourself out of any sticky situation with the right adhesive, says ResiQuick in its latest campaign

Taking a dig at your rivals is one way to set yourself apart from the big players, especially if they have a better brand recall. But an alternative would be to identify the product’s weak point and go for it. For a maiden campaign, instant adhesive brand ResiQuick’s latest commercials are no doubt funny in their own way, but you can’t miss the hints. Lowe Li

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