Why MSMEs Should Join the Sustainability Drive? MSMEs JS Ateesh Singh Explains | Outlook Planet C³
The MSME (micro, small, and medium enterprises) ministry said sustainability is not just about saving the planet but also about driving MSME growth. The government stated that sustainability becomes a smart business decision for MSMEs when they gain financial benefits from this approach. "Profitability is revenue minus expenditure. Whatever we do—whether in terms of policy, incentives, or compliance—it must incorporate elements of 'greening' that either reduce costs or increase revenue so that MSMEs can see clear financial benefits,” said Ateesh Kumar Singh, Joint Secretary of the MSME ministry.
