Watch | How Gillette Became a $57 Bn Company
Have you noticed how Gillette became synonymous with shaving razors? It is because of Gillette’s Razor-Blade Business Strategy! Gillette pulled off a masterstroke by selling the razor at a loss and decided to profit from the blade refills, making it a $57 billion company. Check out the strategies Gillette used to become a $57 billion giant in the ninth episode of ‘Business Uncovered’.
