Watch | Heinz Victory Over Forgery
Before pouring that Heinz ketchup on your burger, check if the red color on the label is identical to the ketchup in the bottle. If not, it's likely some other brand's ketchup in a Heinz bottle. Heinz dealt with this issue smartly, turning it into a marketing campaign. Watch episode fourteen of Business Uncovered to know exactly what to do when someone tries to copy your brand!
