Watch | Cadbury Changed Indian Festivals Forever
Cadbury’s genius marketing has made it a top gifting choice for Indians, but this wasn’t always the case. When Cadbury entered the Indian market in 1948, chocolates were seen as a childish novelty, while traditional Indian sweets dominated the gifting culture. With its iconic marketing campaigns like ‘Asli Swad Zindagi Ka’ and ‘Kuch Meetha Ho Jaye’ Cadbury revolutionised how Indians consume meetha. Check out the strategies that helped Cadbury capture 65% of the Indian chocolate market in the tenth episode of ‘Business Uncovered’.
