Watch | Britannia’s ₹3 Lakh Internship
Imagine getting a stipend of ₹3 lakhs for just one day of internship, sounds like a dream, right? Well, Britannia paid ₹3 lakh for just teaching the correct pronunciation of ‘croissant’ and turned it into a viral marketing campaign reaching over 10 million people. Because of all this hype, Britannia's croissant business touched 100 crore rupees in revenue in less than one year! Check out the strategies used by Britannia to make their croissant business go viral in episode twelve of Business Uncovered.
