Remember the cola wars: the knock-down, drag-out bouts where the two cola giants would each urge the other to do their damndest — and they would? Now that you think about it, those punch fests have just fizzled out these past few years, haven’t they? There’s no more of the ‘we’ll fight in the streets, on TV, in restaurants and supermarket aisles’ attitude. And it’s not missing only in India.