"Often, companies start with the product not really thinking about why someone would want that product"
Jonah Berger, professor at the Wharton School, on why social influence matters in marketing
N Mahalakshmi - January 27, 2018
Hungry for more
Yum Brands is investing big time in KFC and Taco Bell to become the no.1 restaurant company in India by 2020
Himanshu Kakkar - June 17, 2015
Fizz gone flat
Market loosens as the company increases focus on its foods business
Ajita Shashidhar - December 15, 2015
The zinger thing
After a politically choppy launch in the mid-1990s, KFC is back with a sizzle
Veena Venugopal - June 25, 2015
