Swinging wildly between splurging and skimping, has PepsiCo India lost its way?
Over the past decade, the company has been losing or barely holding on to its market share in various categories
Krishna Gopalan - October 19, 2020
The Atlanta-based soft-drinks major is going all out to woo the Indian customer with a kaleidoscopic range of fruit and dairy-based drinks, with its popular offering losing fizz
Krishna Gopalan - March 15, 2019
Spread The Cheer
Coca-Cola wants you to share a coke and reignite relationships in its new campaign
Progyaa Dutta - May 07, 2018
"Change the product to meet the ever-changing needs of the customer"
Four entrepreneurs talk about building their brands at Smart Enterprise Cluster Meet in Ahmedabad — Part 1
July 28, 2017
"If life throws you a curveball, face it"
Secret Diary Of Varun Berry Part-1
V Keshavdev - January 15, 2018
Booze, Bollywood, bullets
The liquor baron’s business was a one-man show. Will his legacy survive his violent death?
Himanshu Kakkar - February 22, 2016