Entertainer, Not Influencer
Bhuvan Bam is one of India’s most popular content creators on social media. But it’s his ‘regular boy from Delhi’ image that makes audiences and brands swoon over him
Shruti Sonal - October 30, 2021
King of Crusts
In a battle of crusts, Pizza Hut shows who’s the ultimate winner
Somdyuti Datta Ray - September 05, 2017
Getting Them To Bite
QSR chains such as McDonald's, KFC & Domino's are tweaking their recipe for growth
Himanshu Kakkar - March 31, 2017
"The best part of entrepreneurship is the ability to pursue what you want to"
Secret Diary of Ravi Jaipuria - Part 2
N Mahalakshmi - January 24, 2017
Bird in hand
N Mahalakshmi - June 14, 2016
Paytm
India's largest mobile wallet firm wants to own the entire life cycle of pay, shop and save
Kripa Mahalingam - March 22, 2016
Junk food
Revamping its menu and aggressively opening new stores are now a staple of Jubilant FoodWork's strategy. But deteriorating numbers tell a different story
Adit Mathai - December 19, 2014
Something special
V-shesh provides job-related skills to youth with disabilities and helps them find employment
Kripa Mahalingam - July 24, 2015
Hungry for more
Yum Brands is investing big time in KFC and Taco Bell to become the no.1 restaurant company in India by 2020
Himanshu Kakkar - June 17, 2015
"The stronger a brand gets in a particular category...
Jack Trout, founder, Trout & Partners
N Mahalakshmi - July 08, 2015
