Late sputter

The budget segment has seen a flurry of launches. But can they beat the hero? 

Akshay Kumar was the perfect choice of brand ambassador for Honda Motorcycles and Scooters. The new 110cc Dream Yuga, is the cheapest bike by Honda, globally. The actor’s passion for action and his rags-to-riches story made him the right guy for the job. “The masses will identify with him,” says HMSI president and CEO Keita Muramatsu. The masses haven’t really been on Honda’s radar until now, so this is a real change. The company’s even gone vernacular in its tagline — sach kar denge sapne — to emphasise the common touch. 

Barely a week earlier, Suzuki Motorcycles India, too, unveiled its first mass segment motorcycle (75-125cc). The only differenc


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