Flush with the financial reinforcement, we were ready for the second innings. Red Bull was lording over the energy market in India but we felt the category still had a lot of potential to grow. Not just developed markets, even countries such as Afghanistan and Bangladesh, had a bigger energy drink market than ours… Tzinga was born…it was a copy of what was happening in the West.
Secret Diary Of An Entrepreneur
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Secret Diary of Neeraj Kakkar Part-2
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