Looks like James MacLeod, 24, could give his grandfather a run for his money. The 83-year-old in question is Rupert Murdoch, who runs a print-centric media business. MacLeod, whose mother Prudence is Murdoch’s daughter, is offering an audio news app, Clippet. Targeted at millenials (18 to 28-year olds) turned off by traditional print media, the app offers bite-sized audio news clips lasting approximately a minute. Amid the popularity for video-based platforms, the audio-based format will work for mobile phone users because it is not as data-heavy and works offline too. MacLeod is offering news clips for free unlike Murdoch, a firm believer in paid content. Watch this space to see who finally wins the battle.
Photo Feature
All in the family
Media baron Rupert Murdoch's grandson seems to be giving him a run for his money
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