K Venkatesan, chief executive officer, veggiebazaar.com
In business since July 2009
Area covered 50 locations spread over a 30-km radius in Chennai
1 June 2026
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Most ordered Onions, potatoes, tomatoes, cut vegetables, garlic and sambar ingredients
Turnover Rs 2.5 crore
Targeted turnover Rs100 crore by 2015
Stock-keeping units 80 varieties of local vegetables; 35-40 varieties of exotic vegetables; 40 fruit
varieties, including imports from Bangkok
Growth strategy Looking at franchisee model in Chennai. Proposed mixture of online and offline sales. Eventual multi-city expansion into cities like Mumbai, Delhi, Bangalore, Hyderabad and Coimbatore.
Vikas Chouhan, managing director, freshndaily.com
In business since February 2011
Area covered Eight locations spread over a 50-km radius in Mumbai
Most ordered Bananas, strawberry, apricot, pomegranate, red carrots, leafy vegetables, potatoes, onions and tomatoes
Turnover About Rs 1 crore
Targeted turnover Rs 12 crore in the next two years
Stock-keeping units Fresh fruits, vegetables, organic groceries and exotic vegetables. Could eventually have about 400 varieties of fruits and vegetables, post expansion
Growth strategy More product offerings to customers. Expand to tier 1 and 2 towns in two years. To be financed by venture capital
Manisha Goel, director and co-founder, freshsubzi.com
In business since February 2011
Area covered 8 locations spread over a 40-km radius in south Delhi
Most ordered Assorted fruits and vegetables; staples like onions, tomatoes and potatoes
Turnover About Rs 15 lakh
Targeted turnover Rs 70-80 lakh over the next two years from Delhi alone; ∼3-4 crore, including
proposed expansion into rest of north India
Stock-keeping units 70 varieties of vegetables and 24 types of fruits
Growth strategy Expand to rest of Delhi over the next six months. Over the next two years, expansion into tier 2 cities in North India like Chandigarh and Amritsar
