Amuleek Singh Bijral wants to serve it hot in the café market, but with tea. Nothing can be more paradoxical, considering that while Indians are essentially tea guzzlers, they are splurging more money on coffee and that is evident in the way chains like Café Coffee Day, Barista, and latest entrant Starbucks are thriving in the $290 million café market.
A lot happens over tea
Bengaluru-based chain Chai Time is trying to bring the friendly, neighbourhood coffee shop experience to tea
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