Watch | How Coca-Cola Turned Santa Red
Did you know that the OG Santa wore green but a soft drink company turned it red through their amazing marketing campaigns. Coca-Cola noticed that people were buying their soft drinks mostly during the summers. To increase their sales during the winters, Coca-Cola launched its ‘Thrist Knows No Season’ campaign with Santa being a Coke drinker dressed in red and white. They advertised extensively across popular magazines for over three decades until the mid-1960s. Coca-Cola was so successful with its marketing that today you can't even imagine Santa Claus wearing green or blue today.
