Lead Story

Will Star India’s Big Bet on IPL Pay off?

Why Star outbid its rivals to bag the TV and digital rights of IPL and how it plans to make the most of its costliest wager

A missed opportunity at a point in time does come back calling. That’s precisely the case with Star India and its tryst with the Indian Premier League (IPL). In January 2008, when bidding for the tournament began, it was in the backdrop of the Indian cricket team having performed miserably at the World Cup. It had been knocked out at the round robin stage and Sony Entertainment Television (now Sony Pictures Network) had its back to the wall.