Lead Story

With people at its heart, Amazon echoes Make in India

With its eyes firmly fixed on Bharat that comprises 85 per cent of its new customers, Amazon remains bullish on India despite narratives against its foreign origin, accusations of killing India’s kiranas and flouting FDI laws

Since launching in India in 2013, Amazon has become the nation’s Apni Dukaan. In its eight-year history, the company has digitised 2.5 million SMBs, done $3 billion in exports and created 1 million jobs. While Amazon Web Services is the leader among the country’s cloud operators, Amazon Prime is driving the OTT craze in India. With its eyes firmly fixed on Bharat that comprises 85 per cent of its new customers, Amazon remains bullish on India despite narratives against its foreign origin, accusations of killing India’s kiranas and flouting FDI laws. But Amit Agarwal, senior VP and country manager, Amazon India is not swayed by these ‘vested interests’. With ‘customer obsession’ at heart, Agarwal talks about Amazon’s plans for India as it aligns its priorities with the country’s growth agenda: While Amazon Web Services is the leader among the country’s cloud operators, Amazon Prime is driving the OTT craze in India. With its eyes firmly fixed on Bharat that comprises 85 per cent of its new customers, Amazon remains bullish on India despite narratives against its foreign origin, accusations of killing India’s kiranas and flouting FDI laws. But Amit Agarwal, senior VP and country manager, Amazon India, is not swayed by these ‘vested interests’. With ‘customer obsession’ at heart, Agarwal talks about Amazon’s plans for India as it aligns its priorities with the country’s growth agenda: